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商品描述
The first edition of BANK 2.0—#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months—took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models.
In BANK 3.0, Brett King brings the story up to date with the latest trends redefining financial services and payments—from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud, the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all.
BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
"On the Web and on Mobile, the customer isn't king—he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice."
Gerry McGovern, author of Killer Web Content
商品描述(中文翻譯)
第一版的BANK 2.0—在美國、英國、德國、法國和日本的銀行與金融類別中，亞馬遜暢銷書榜首超過18個月—在金融界引起了轟動，並與顛覆性的客戶行為、技術變革和新銀行模式劃上了等號。
在BANK 3.0中，Brett King 更新了這個故事，介紹了重新定義金融服務和支付的最新趨勢—從全球對行動錢包的主導權爭奪、由平板電腦所創造的期望，到雲端的運用、社交媒體的爆炸性增長，以及不再需要銀行的去銀行化消費者的崛起。
BANK 3.0顯示出客戶與金融服務提供者之間的差距正在迅速擴大，為新的非銀行競爭者提供了巨大的機會，徹底顛覆這個行業。
「在網路和行動裝置上，客戶不是國王—他是獨裁者。極度不耐煩、懷疑、愤世嫉俗。Brett King 深刻理解驅動這種新型硬派客戶的因素。銀行專業人士應該好好聽取他的建議。」
Gerry McGovern，《Killer Web Content》的作者
