Typographic Design: Form and Communication Paperback
暫譯: 排版設計:形式與傳達 平裝本

Rob Carter

  • 出版商: Wiley
  • 出版日期: 2014-09-29
  • 售價: $2,260
  • 貴賓價: 9.5$2,147
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Paperback
  • ISBN: 1118715764
  • ISBN-13: 9781118715765
  • 無法訂購

商品描述

Precise visual communication requires first-rate typography skills

Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:

  • Letterforms, syntax, and legibility
  • Communication and the typographic message
  • Evolution and technology of typography
  • Typographic design processes, and using the grid

The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

商品描述(中文翻譯)

精確的視覺傳達需要一流的排版技巧

排版設計:形式與傳達,第六版 是這本經典排版書籍的最新更新,涵蓋了與字體設計相關的所有方面。該書經過修訂,以反映平面設計概念和理解的變化,並對媒體中的排版與動態排版進行了全新的探索,提供了設計過程中新興趨勢和技術的最新資訊。全彩圖片展示了近期的設計範例,並且配套網站提供了豐富的資源供學生和教師使用。該書在基本資訊與關鍵新知識和想法之間取得了平衡,為新學習者和資深專業人士提供了完美的基礎。


排版是字體的全面設計,涵蓋了選擇、放置、操作和傳達。作為平面設計師工具箱中的一個重要元素,排版技巧跨越行業界限,應用於印刷、視頻、電影、電視、包裝、廣告、數位設計等領域。排版設計 提供了從概念到執行過程中每一步的見解、資訊和實用指導。主題包括:



  • 字母形狀、語法和可讀性

  • 傳達與排版訊息

  • 排版的演變與技術

  • 排版設計過程及使用網格


本書還包含案例研究,展示排版的成功應用,說明良好字體對整體設計的影響,以及展示良好設計中良好傳達的字體樣本列表。文字是人類條件的重要部分,呈現方式對訊息有重大影響。平面設計師必須能夠操作字體,以精確傳達所要表達的內容,而 排版設計 是掌握這一技能的全面指南。