Advanced Google AdWords, 3/e (Paperback)

Brad Geddes

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商品描述

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.

The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. 

Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:
  • Discover how to craft winning ads
  • Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores
  • Explore the intricacies of the Display Network and remarketing
  • Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads
  • Utilize advanced bidding strategies
  • Understand how to best organize and manage an AdWords account
  • Learn how to successfully test everything from landing pages to ads
The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

商品描述(中文翻譯)

《Google AdWords 終極指南》的第三版已經全面更新。這是一本終極指南,適合那些想要快速超越 AdWords 基礎知識,學習並應用財富500強公司所使用的高級技巧和策略的人。本書深入解析 AdWords 的功能和高級特性,解釋它們的運作方式,並提供技巧、策略和實用教程,讓讀者能夠立即應用於自己的 PPC 廣告活動中。

第三版新增了超過200頁的全新內容,以及無數的小型更新,並完全修訂以涵蓋 Google 系統的所有變化,包括廣告活動結構的變更、出價修正、新的品質分數分析技術和最新的廣告擴展更新。

作為專家作者和演講者,Brad Geddes 提供了使用 AdWords 創建和管理成功的按點付費營銷活動的高級見解、指導和策略,並展示了最佳的關鍵字研究工具和技巧,包括負面關鍵字。此外,您還將:

- 發現如何製作出色的廣告
- 探索高級 PPC 廣告活動優化技巧
- 學習如何提高您的品質分數
- 探索展示網絡和重新行銷的細節
- 學習如何使用 AdWords 編輯器輕鬆擴展您的帳戶,創建成千上萬個關鍵字和廣告
- 利用高級出價策略
- 瞭解如何最佳組織和管理 AdWords 帳戶
- 學習如何成功測試從登陸頁面到廣告的所有內容

本書最後還有詳細的章節,介紹如何理解、解讀和根據詳細的 AdWords 報告採取行動,以便您能夠自信地做出對您的廣告活動產生積極影響的決策。《Advanced Google AdWords》詳盡、深入,充滿見解、技巧、策略和引人入勝的真實案例研究,是發展高級 AdWords 專業知識的終極逐步指南。