Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design (Hardcover)

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

《行動行銷實戰指南：Saatchi & Saatchi全球數位計畫主管的真實世界經驗》

行銷的未來在於行動，全球百分之七十五的人口擁有手機，而美國人平均每天使用手機的時間超過82分鐘，並非僅限於通話。對於不熟悉行動行銷特殊挑戰的傳統行銷人員來說，這個領域可能感到複雜甚至令人恐懼。《行動魔法》提供了一個全景式的視角，從世界上最有經驗和成功的從業者之一，介紹了創造出優秀行動行銷的過程。