Customer Analytics For Dummies Paperback

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

• Shows you what to measure, how to measure, and ways to interpret the data
• Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
• Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
• Offers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

掌握客戶分析的簡單方法
確保您的客戶在包括品牌認知和忠誠度在內的各個層面上都有正面的體驗，對於您的業務成功至關重要。《客戶分析入門》向您展示如何測量客戶旅程的每個階段，並使用正確的分析來了解客戶行為並做出關鍵的業務決策。

《客戶分析入門》讓您了解應該測試什麼。您還將找到有關如何利用A/B測試、社交媒體在購後分析中的作用、可用性指標、預測和統計等方面的最新信息，以有效管理客戶體驗。本指南由一位在客戶分析領域非常知名的專家撰寫，將使您能夠立即在自己的業務中實施客戶分析。

• 向您展示應該測量什麼、如何測量以及解讀數據的方法


• 提供來自維基百科、PayPal和沃爾瑪等公司的真實客戶分析案例


• 解釋如何利用客戶分析做出更明智的業務決策，以獲得更忠實的客戶


• 提供易於理解的關於理解客戶旅程每個階段的信息

無論您是客戶參與團隊的一員，還是產品、營銷或設計專業人士，都希望獲得優勢，《客戶分析入門》都能滿足您的需求。