Big Data Revolution: What farmers, doctors and insurance agents teach us about discovering big data patterns (Paperback)

Rob Thomas, Patrick McSharry

  • 出版商: Wiley
  • 出版日期: 2015-02-09
  • 定價: $660
  • 售價: 4.5$299
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Paperback
  • ISBN: 1118943716
  • ISBN-13: 9781118943717
  • 相關分類: 大數據 Big-data
  • 立即出貨 (庫存 < 4)

買這商品的人也買了...

商品描述

Exploit the power and potential of Big Data to revolutionize business outcomes

Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of Big Data. In this collaborative work by an IBM Vice President of Big Data Products and an Oxford Research Fellow, this book presents inside stories that demonstrate the power and potential of Big Data within the business realm. Readers are guided through tried-and-true methodologies for getting more out of data, and using it to the utmost advantage. This book describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding Big Data, all while guiding readers toward better decision making from the perspective of a data scientist.

Companies are generating data faster than ever before, and managing that data has become a major challenge. With the right strategy, Big Data can be a powerful tool for creating effective business solutions – but deep understanding is key when applying it to individual business needs. Big Data Revolution provides the insight executives need to incorporate Big Data into a better business strategy, improving outcomes with innovation and efficient use of technology.

  • Examine the major emerging patterns in Big Data
  • Consider the debate surrounding the ethical use of data
  • Recognize patterns and improve personal and organizational performance
  • Make more informed decisions with quantifiable results

In an information society, it is becoming increasingly important to make sense of data in an economically viable way. It can drive new revenue streams and give companies a competitive advantage, providing a way forward for businesses navigating an increasingly complex marketplace. Big Data Revolution provides expert insight on the tool that can revolutionize industries.

商品描述(中文翻譯)

「利用大數據的力量和潛力,改變商業成果的革命」
《大數據革命》是一本指南,旨在通過有效利用大數據來提高業績、做出更好的決策並改變商業。這本書由IBM大數據產品副總裁和牛津研究員合作撰寫,展示了大數據在商業領域中的力量和潛力。本書通過實踐驗證的方法論引導讀者更好地利用數據並充分利用它的優勢。本書描述了該領域正在出現的主要趨勢,以及正在經歷的困境和成功,以及圍繞大數據的許多考慮因素,同時從數據科學家的角度引導讀者做出更好的決策。

公司正在以前所未有的速度生成數據,管理這些數據已成為一個重大挑戰。通過正確的策略,大數據可以成為創建有效商業解決方案的強大工具,但在將其應用於個別業務需求時,深入了解是關鍵。《大數據革命》提供了高管需要將大數據納入更好的商業策略的洞察力,通過創新和有效利用技術改善業績。


  • 研究大數據中的主要新興模式

  • 考慮有關數據的道德使用的辯論

  • 識別模式並提高個人和組織績效

  • 通過可量化的結果做出更明智的決策

在信息社會中,以經濟可行的方式理解數據變得越來越重要。它可以帶來新的收入來源,並為公司提供競爭優勢,為在日益複雜的市場中尋找前進之路的企業提供了一種方式。《大數據革命》提供了關於可以改變行業的工具的專家見解。