Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Paperback

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

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商品描述

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.

商品描述(中文翻譯)

《價值主張設計》是國際暢銷書《商業模式生成》的作者們解釋如何創造無法抗拒的價值主張。這本實用書籍與其網路伴侶一起,教導您成功所需的流程和工具。

這本續集以與作者們的全球暢銷書《商業模式生成》相同的令人驚艷的視覺形式,解釋了如何使用「價值主張畫布」這個實用工具來設計、測試、創造和管理顧客真正想要的產品和服務。

《價值主張設計》適用於任何對於基於無休止對話、直覺和預感的商業會議感到沮喪、對於昂貴的新產品推出失敗感到失望,或者對於好點子的失敗感到失望的人。這本書將幫助您了解出色價值主張的模式,更接近顧客,避免浪費時間在行不通的點子上。您將學習設計和測試價值主張的簡單但全面的過程,從而消除創造完全符合顧客需求和渴望的產品和服務的猜測。

實用的練習、插圖和工具將立即幫助您改進產品、服務或新業務點子。此外,這本書還為您提供了在Strategyzer.com上的獨家伴侶。您將能夠完成互動式練習、評估自己的工作、向同行學習,並下載PDF、檢查表等資源。

《價值主張設計》與《商業模式生成》中的「商業模式畫布」完美結合,這是一個被MasterCard、3M、可口可樂、GE、富士通、樂高、高露潔、等等初創企業和大公司所接受的工具。

《價值主張設計》為您提供了一個成功的已證實方法,其中包含嵌入盈利商業模式的銷售價值主張。