Behavioral Marketing: Delivering Personalized Experiences At Scale (Hardcover)

Dave Walters

  • 出版商: Wiley
  • 出版日期: 2015-08-24
  • 定價: $875
  • 售價: 8.0$700
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Hardcover
  • ISBN: 1119076579
  • ISBN-13: 9781119076575
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存=1)

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商品描述

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable' things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! * Understand the key principles of behavioral marketing * Create a more 'revenue predictable' business environment * Examine case studies across multiple industries * Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

商品描述(中文翻譯)

透過行為行銷在下一個活動中提升收入 行為行銷指南將引導您使用相對較新的行銷策略來增加收入並創造流程效率。這本非常有價值的書籍定義了行為行銷的關鍵原則,包括客戶旅程地圖繪製、通道層級規劃、數據捕獲和清理、活動創建、交付最佳實踐以及測量/優化,並向您展示如何在實施下一個行銷計劃的同時修復高度低效的流程。在這份資源的頁面中,有改善流程並變得更具「收入可預測性」的秘訣,這些對於幾乎任何行業的企業都有益處。此外,這本書還提供了案例研究,重點介紹了其他行銷專業人士所經歷的成功和挑戰,並提供了關鍵教訓,以幫助您分享他們的成功並避免他們的失誤。行為行銷是一個在2008年首次提出的術語,隨著數位行銷策略的日益普及,它變得越來越重要。這種特定的行銷方式專注於對當前和潛在客戶的行動、點擊和行為作出回應,並允許您使用這些數據來適應客戶的偏好,從而調整行銷努力。這種動態行銷方法的結果通常是更可預測的收入流和更高效的行銷部門,這對於任何企業都是受歡迎的! * 理解行為行銷的關鍵原則 * 創建更具「收入可預測性」的業務環境 * 檢視跨多個行業的案例研究 * 發現如何通過正確的行為行銷策略實現收入增長和流程效率 行為行銷是一個獨特的資源,為使用數位行銷策略的所有行銷專業人員帶來價值和洞察力。