Monetising Data: How to Uplift Your Business

Practical guide for deriving insight and commercial gain from data 

Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems.  In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation.

The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues. The book clearly shows how to analyse and organise data to identify people and follow and interact with them through the customer lifecycle. Monetising Data is an important resource:

• Focuses on different business scenarios and opportunities to turn data into value
• Gives an overview on how to store, manage and maintain data
• Presents mechanisms for using knowledge from data analytics to improve the business and increase profits
• Includes practical suggestions for identifying business issues from the data

Written for everyone engaged in improving the performance of a company, including managers and students, Monetising Data is an essential guide for understanding and using data to enrich business practice.

《資料實用指南：從資料中獲取洞察力和商業利益》

《資料實用指南：從資料中獲取洞察力和商業利益》是一本針對商業資料工作人員而撰寫的實用指南，即使缺乏統計學或資料挖掘的深入知識，也能從中受益。這本書的作者是該領域的知名專家，他們展示了如何從已收集的資料中獲得額外的利益，並將其應用於解決商業問題。本書以易於理解的方式詳細介紹了提取資料以增強業務實踐的方法，並提供了有關資料處理和管理、統計方法、圖形和業務問題等重要主題的資訊。該書提供了大量的案例研究和示例，以示範如何適應資料的商業化，無論組織的規模或類型如何。

作者以一般性的方式解釋了資料如何在資料集之間進行清理和匹配，以及我們如何從資料分析中學習來解決重要的商業問題。本書清楚地展示了如何分析和組織資料，以識別人們並在客戶生命周期中跟踪和互動。《資料實用指南：從資料中獲取洞察力和商業利益》是一本重要的資源：

- 聚焦不同的商業情境和將資料轉化為價值的機會
- 提供了關於如何存儲、管理和維護資料的概述
- 提供了利用資料分析知識改善業務並增加利潤的機制
- 包含了從資料中識別商業問題的實用建議

這本書針對所有致力於提升公司業績的人士撰寫，包括管理人員和學生，是理解和運用資料豐富業務實踐的必備指南。