Magnetic: The Art of Attracting Business (Hardcover)

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business.

Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.

Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business.

Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic.

Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going.  

Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success. 

《磁性：吸引業務的藝術》是一本探討如何持續吸引並不斷增加客戶流量的成功企業的書籍。這本創新的著作探討了一系列簡單而強大的策略，任何規模或類型的企業都可以使用這些策略來吸引新客戶。關鍵在於做那些能夠利用購買決策中最重要的因素：正面口碑和滿意現有客戶的推薦的事情。

具有磁性的企業是有意圖的、戰略性的，並致力於創造正面體驗，這些體驗成為客戶對他們的故事。無論是在網絡還是面對面，滿意的客戶對你的評價是推動業務增長最有力的動力。

成為具有磁性並吸引業務，真正是一門藝術，而不是一門科學，因為每個企業都是不同的，並使用獨特的策略、人員和目標來實現成功和增長。沒有一個適合所有的公式，但通過創造力和專注，任何企業都可以創建一個強大的收入增長引擎，不斷努力建立和維持成功。

學習如何將成功的增長策略與您的人員、目標和文化相匹配，創造出您自己獨特的“磁性”，以吸引業務。

發現一系列市場領先企業使用的簡單而強大的增長關鍵，從滑雪板製造初創公司和網站設計專業人員到小聯盟棒球隊和家族經營的高檔雜貨店。他們都利用了一些您可以立即應用於您的業務中的想法，以實現磁性。

在您的人員中創建一種磁性思維，不僅可以讓客戶更滿意並推薦其他人給您，還可以讓更多滿意的員工幫助吸引和招聘優秀的新員工，保持您的動力。

簡化和澄清您對業務的思考方式，使您的整個團隊在執行那些對於推動增長和維持成功最重要的事情上更加專注、高效和有效。