Big Data MBA: Driving Business Strategies with Data Science (Paperback)

Integrate big data into business to drive competitive advantage and sustainable success

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.

Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.

• Understand where and how to leverage big data
• Integrate analytics into everyday operations
• Structure your organization to drive analytic insights
• Optimize processes, uncover opportunities, and stand out from the rest
• Help business stakeholders to “think like a data scientist”
• Understand appropriate business application of different analytic techniques

If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

將大數據整合到業務中，以獲得競爭優勢和可持續的成功

《Big Data MBA》為您帶來洞察力和專業知識，以利用大數據在業務中的價值，讓您能夠利用分析的力量，獲得真正的業務優勢。本書基於實用框架，配合支援方法和實踐練習，幫助您確定大數據在哪裡以及如何幫助您轉變業務。您將學習如何利用新的客戶、產品和運營數據，結合先進的分析和數據科學，優化關鍵流程，發現盈利機會，並創造新的競爭差異化。討論還包括操作分析的指南，最佳組織結構，以及如何在組織的用戶體驗中使用分析洞察力，無論是針對客戶還是前線員工。在您建立業務決策、測試假設和產生預測的過程中，您將學會“像數據科學家一樣思考”。

業務利益相關者不再需要將數據和分析的控制權交給IT部門。事實上，他們必須成為組織數據收集和分析工作的倡導者。本書是一本關於業務分析方法的入門書，提供了您所需的實用理解，將數據轉化為機會。

- 瞭解如何利用大數據的地方和方式
- 將分析整合到日常運營中
- 組織架構以推動分析洞察力
- 優化流程，發現機會，脫穎而出
- 幫助業務利益相關者“像數據科學家一樣思考”
- 瞭解不同分析技術的適當業務應用

如果您希望數據能夠改變您的業務，您需要知道如何運用它。《Big Data MBA》將向您展示如何實施大數據和分析，以做出更好的決策。