Too Big to Ignore: The Business Case for Big Data (Wiley and SAS Business Series) (Paperback)

Phil Simon

  • 出版商: Wiley
  • 出版日期: 2015-11-02
  • 定價: $873
  • 售價: 2.3$199
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Paperback
  • ISBN: 1119217849
  • ISBN-13: 9781119217848
  • 相關分類: 大數據 Big-data
  • 立即出貨

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商品描述

Residents in Boston, Massachusetts, are automatically reporting potholes and road hazards via their smartphones. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. NASA runs contests via the gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems.

How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer goes deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from analyzing today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.

It's time to start thinking big.

In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data—the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.

Realizing the importance of Big Data is one thing, but how are organizations today actually harnessing its power? Too Big to Ignore answers that question in spades.

Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

商品描述(中文翻譯)

波士頓市的居民可以透過他們的智慧型手機自動回報坑洞和道路危險。Google根據數千個使用者的搜尋查詢準確預測當地的流感爆發情況。亞馬遜向數以億計的顧客提供非常有洞察力、相關性高且及時的產品推薦。NASA通過遊戲化網站TopCoder舉辦比賽,獎勵那些對其問題提出最具創新性和成本效益的解決方案的人。

這些組織和政府機構是如何做到這一點的呢?技術當然是其中的一個重要因素,但在每個案例中,答案都更深入。這些組織的成員意識到,他們不必成為Nate Silver(美國知名數據分析師)也能從分析當今新興的各種數據類型中獲得巨大的好處。而且,這些組織都接受了大數據,使他們能夠做出敏銳且以往不可能的觀察、行動和預測。

現在是時候開始有大格局的思考了。

在《無法忽視的大數據》一書中,公認的技術專家和屢獲殊榮的作家Phil Simon探討了一個無可辯駁的重要趨勢:大數據——以前所未有的速度向我們湧來的大量、新型和多方面的信息。我們從未見過像今天這樣具有數量、速度和多樣性的數據。大數據不是一時的流行或潮流。事實上,它在未來幾年只會變得更加強烈,對於商業未來的影響不可高估。

認識到大數據的重要性是一回事,但今天的組織如何實際利用其力量呢?《無法忽視的大數據》給出了這個問題的答案。

Simon提供了一個通俗易懂、不帶行話的建議,供希望了解和利用大數據的人和組織使用。這本書充滿了案例研究、實例、分析和來自現實世界大數據從業者的引用,是首席執行官、公司所有者、行業領袖和商業專業人士的必讀之作。