The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology (Hardcover)

William Mougayar

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商品描述

The definitive pioneering blueprint covering the what, why and how of the blockchain. 

Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. 

The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. 

Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.

Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:

1. What is the Blockchain?

2. How Blockchain Trust Infiltrates

3. Obstacles, Challenges & Mental Blocks

4. Blockchain in Financial Services

5. Lighthouse Industries & New Intermediaries

6. Implementing Blockchain Technology

7. Decentralization as the Way Forward

The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.

商品描述(中文翻譯)

《區塊鏈商業革命:區塊鏈的本質、商業應用與未來展望》

這本書是關於區塊鏈的最全面的先驅藍圖,涵蓋了區塊鏈的「什麼」、「為什麼」和「如何」。 

區塊鏈是一種新的技術層,重新構建了互聯網,威脅到舊有的遺留結構和中心化的企業。在其核心,區塊鏈為網絡注入了信任,削弱了一些中間人的作用,並創造性地破壞了他們的運作方式。比喻地說,區塊鏈是最終不會停機的計算機。一旦啟動,它們永不停機,並提供了令人難以置信的韌性,使它們成為運行新一代去中心化服務和軟件應用的可靠且有吸引力的選擇。 

《區塊鏈商業革命》通過前所未有地解構其元素,開拓了我們對區塊鏈的理解。威廉·穆加亞預見到未來將出現數千甚至數百萬個區塊鏈,不僅實現無摩擦的價值交換,還將重新定義角色、關係、權力和治理的價值流動。在這本書中,穆加亞還提出了兩個戰略性的主張。首先,區塊鏈具有多態特性;它的應用將產生多樣性的效應。其次,我們不應該問區塊鏈解決了哪些問題,因為這會讓我們對其潛力有狹隘的看法。相反,我們應該想像新的機會,解決跨組織、監管和心理界限更具野心的問題。 

威廉·穆加亞憑藉著34年的科技行業經驗,作為高管、分析師、顧問、企業家、初創企業導師、作家、博主、教育家、思想領袖和投資者,描述了區塊鏈技術作為變革催化劑所帶來的基本變革影響的未來。威廉·穆加亞被譽為最精明的區塊鏈商業思想家。他是區塊鏈行業的內部人士,通過他慷慨的博客和嚴謹的研究洞察力,已經塑造和影響了全球人對區塊鏈的理解。他是加密技術市場的直接參與者,與初創企業、創業者、先驅者、領導者、創新者、創造者、企業高管和從業人員一起工作;此外,他還是這一領域一些領先組織的投資者、顧問和董事會成員,如以太坊基金會、OpenBazaar和Coin Center。

就像互聯網在早期創造了我們無法預見的新可能性一樣,區塊鏈將催生出可能仍然看不見的新商業模式和想法。在維塔利克·布特林引人入勝的前言之後,這本書按照以下7章組織:

1. 什麼是區塊鏈?

2. 區塊鏈信任如何滲透

3. 障礙、挑戰和心理障礙

4. 區塊鏈在金融服務中的應用

5. 燈塔行業和新中介機構

6. 實施區塊鏈技術

7. 去中心化作為前進的方向

《區塊鏈商業革命》邀請技術人員更好地理解區塊鏈的商業潛力,並讓商業人士掌握區塊鏈技術的多個方面。這本書教你如何思考區塊鏈。