UnMarketing: Everything Has Changed and Nothing is Different

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.

UnMarketing includes the latest information on:

Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership.

With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

「不要行銷，建立信任並培養終身顧客！」
2009年，Scott Stratten和Alison Stratten撰寫了暢銷書《UnMarketing：停止行銷，開始互動》，並展開了一段帶領他們走遍世界與企業、企業家和學生分享互動訊息的旅程。現在，他們回歸了第二版，因為一切都已經改變，但什麼都沒有不同，這本書保留了第一版的精彩內容，並增加了新的內容和評論，以反映我們今天所生活、購買和工作的快速變化的環境。

多年來，行銷一直是虛偽的。我們被教導以我們討厭的方式行銷給他人（冷呼叫、傳單、廣告等）。那麼，為什麼我們還繼續嘗試相同陳舊的行銷手法呢？

《UnMarketing》向您展示如何忘記舊的方式，並持續吸引和互動正確的顧客。您將停止僅僅推送您的訊息，並祈禱它能在某個地方生效。潛在和現有顧客希望被傾聽、被確認並有一個發聲的平台，尤其是在線上。通過《UnMarketing》，您將與您的顧客建立關係，並成為他們需求的合理選擇。我們知道您被告知要像其他人一樣行動，像其他人一樣談話，像所有人一樣行銷，但是現在是時候忘記一切，開始不再行銷自己了。

《UnMarketing》包含以下最新資訊：
- 點子創造、病毒行銷和影片行銷
- 面向千禧一代的行銷
- 真實性、透明度和即時性
- 道德和聯盟
- 社交媒體平台
- 非播客
- 口碑行銷
- 客戶服務
- 消費者倡導和領導力

書中提供了從小型企業到房地產、旅遊、服務、零售和B2B等全球企業的做法和不做法的例子。