Small Business for Dummies
暫譯: 小型企業入門指南

Tyson, Eric, Schell, Jim

Small Business for Dummies

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商品描述

Make big sense of small business

Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.

This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.

  • Write a strategic business plan
  • Start, establish, or rejuvenate a small business
  • Hire and retain the best employees
  • Get a small business loan

If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.

商品描述(中文翻譯)

讓小企業變得意義重大

小企業入門 一直是創立和經營小企業的主要資源。依靠他們超過六十年的小企業經營經驗，Eric Tyson 和 Jim Schell 再次為讀者提供了經過時間考驗的建議以及有關創立和發展小企業的最新資訊。

這本新版本涵蓋了小企業的各個方面，從初步的商業計劃到日常的融資、行銷、技術應用和管理現實，以及在不斷變化的創業環境中實現和維持成功所需的條件。

  • 撰寫戰略商業計劃
  • 創立、建立或重振小企業
  • 招聘和留住最佳員工
  • 獲得小企業貸款

如果你是一位希望創立和經營自己小企業的初創企業家，這本書將為你提供成功所需的所有行業工具。

作者簡介

Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years. He is the author of the award-winning Personal Finance For Dummies and several otherFor Dummies bestsellers.

Jim Schell has successfully launched and operated several small businesses. He has written other books and numerous columns on entrepreneurship.

作者簡介(中文翻譯)

艾瑞克·泰森 (Eric Tyson), MBA 擁有 25 年的個人理財寫作、講師和顧問經驗。他是獲獎著作 個人理財入門 (Personal Finance For Dummies) 及其他幾本 For Dummies 暢銷書的作者。

吉姆·謝爾 (Jim Schell) 成功創辦並經營了幾家小型企業。他還撰寫了其他書籍和多篇有關創業的專欄。

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