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商品描述(中文翻譯)
《創業者》描述了建立企業的基本步驟，針對的是新創公司、現有的初創企業以及需要重新調整的企業管理者。讀者將學習如何開發成功的初創想法並將其轉化為可行的商業模式，如何籌集資金、建立一流的團隊、擴展企業、在市場上保持競爭力、建立聯盟、保持企業健康，並最終實現盈利。
作者簡介
Mads Faurholt-Jorgensen is a serial entrepreneur and has started over 20 companies within the financial sector, technology, marketing, HR and education, with several thousand employees, valued at a couple billion US dollars, and with investors such as Goldman Sachs, the Worldbank and Alibaba. Previously, he was Global Partner and Managing Director at the German Internet giant Rocket Internet, Head of Asia in the world's fastest-growing company Groupon, and management consultant at McKinsey. Mads has his BA from Copenhagen Business School, which he completed in the shortest amount of time ever (1 year and 9 months) and his MBA from the Massachusetts Institute of Technology. Mads lives in London and travels globally every week.
Lars Tvede is a Partner at the top-performing venture capital fund Nordic Eye, CEO at Beluga and advisor to a Swiss hedge fund group. He spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries, where he was co-founder of several technology companies that have won numerous international awards, including: Wall Street Journal Europe Innovation Award, Red Herring Global 100 Award, Bully Award and Swiss IMD Startup Award. Lars completed simultaneously a Master's degree in Engineering from the Royal Veterinary and Agricultural University and a Bachelor's degree in International Business from Copenhagen Business School while starting two companies, and he is a certified derivatives trader from the National Futures Association in Chicago. He has written several books on creativity, marketing, high-tech, the future, innovation and financial markets, including The Creative Society, Supertrends, Business Cycles and The Psychology of Finance.
作者簡介(中文翻譯)
**Mads Faurholt-Jorgensen** 是一位連續創業家，曾在金融、科技、行銷、人力資源和教育等領域創立超過20家公司，擁有數千名員工，估值達數十億美元，投資者包括高盛（Goldman Sachs）、世界銀行（World Bank）和阿里巴巴（Alibaba）。他曾擔任德國互聯網巨頭Rocket Internet的全球合夥人及董事總經理，並在全球增長最快的公司Groupon擔任亞洲區負責人，以及在麥肯錫（McKinsey）擔任管理顧問。Mads在哥本哈根商學院獲得學士學位，並以最短的時間（1年9個月）完成學業，之後在麻省理工學院獲得MBA學位。Mads目前居住在倫敦，每週全球旅行。
**Lars Tvede** 是表現優異的風險投資基金Nordic Eye的合夥人，Beluga的首席執行官，以及一家瑞士對沖基金集團的顧問。他在投資組合管理和投資銀行領域工作了11年，之後轉向高科技和電信產業，並共同創立了幾家獲得多項國際獎項的科技公司，包括《華爾街日報》歐洲創新獎、Red Herring全球100獎、Bully獎和瑞士IMD創業獎。Lars同時在皇家獸醫與農業大學獲得工程碩士學位，並在哥本哈根商學院獲得國際商業學士學位，期間創立了兩家公司，並且是芝加哥國家期貨協會認證的衍生品交易員。他撰寫了多本有關創意、行銷、高科技、未來、創新和金融市場的書籍，包括《創意社會》（The Creative Society）、《超趨勢》（Supertrends）、《商業週期與金融心理學》（Business Cycles and The Psychology of Finance）。
