Digital Marketing for Dummies

• Use targeted strategies to raise brand awareness
• Determine the best market and fit for your brand
• Access downloadable tools to put ideas into action

Become a master of digital marketing!

Pretty much every business lives online these days, and a knowledge of digital marketing techniques is essential for building your business and boosting your brand. This book is loaded with proven digital marketing strategies and tactics that can benefit organizations large or small. Learn how to gain more information about your customers, gather followers with targeted content, turn fans into customers, build website traffic with search marketing, maximize social media, and analyze your results. Then watch your business boom!

Inside...

• Maximize interactive strategies
• Use SEO, SEM, and mobile marketing
• Get your audience involved
• Create irresistible offers
• Utilize your email list to grow your business
• Leverage social media to connect with customers
• Optimize your campaigns

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.