Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

Bernard Marr


Discover one of the biggest business trends of today

Extended reality (XR for short) - which encompasses virtual reality, augmented reality and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.

In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.

Extended Reality in Practice is a must read for anyone wanting to learn exciting and entirely new ways for people to experience the world around them - and for businesses, new ways to connect and engage with customers and improve business processes.




在這本書中,暢銷作家、戰略業務顧問和受人尊敬的未來學家伯納德·馬爾(Bernard Marr)解釋了XR在為不同規模和不同行業的公司提供創新業務解決方案方面的作用。他介紹了擴增實境的三個主要分支:虛擬實境、擴增實境和混合實境。您將發現企業和組織如何實施這項技術,並通過案例示例,包括一些世界上最大的品牌,展示他們如何開始實際應用XR。

《實踐中的擴增實境》是任何想要學習人們以全新的方式體驗周圍世界的令人興奮的方式 - 以及企業與客戶建立聯繫、提高業務流程的新方式的必讀之書。


BERNARD MARR is an internationally best-selling business author, sought-after keynote speaker, and strategic advisor to companies and governments. He has a regular column in Forbes on AI, the Internet of Things, machine learning, and blockchain. He is CEO of Bernard Marr & Co., and regularly advises businesses on digital transformation and performance.


BERNARD MARR是一位國際暢銷商業作家,備受追捧的主題演講者,也是企業和政府的戰略顧問。他在福布斯雜誌上定期撰寫關於人工智慧、物聯網、機器學習和區塊鏈的專欄。他是Bernard Marr & Co.的首席執行官,並經常為企業提供數字轉型和業績方面的建議。