Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

Marr, Bernard

  • 出版商: Wiley
  • 出版日期: 2021-07-26
  • 售價: $1,230
  • 貴賓價: 9.5$1,169
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119695171
  • ISBN-13: 9781119695172
  • 立即出貨 (庫存 < 3)


Discover one of the biggest business trends of today

Extended reality (XR for short) - which encompasses virtual reality, augmented reality and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.

In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.

Extended Reality in Practice is a must read for anyone wanting to learn exciting and entirely new ways for people to experience the world around them - and for businesses, new ways to connect and engage with customers and improve business processes.


BERNARD MARR is an internationally best-selling business author, sought-after keynote speaker, and strategic advisor to companies and governments. He has a regular column in Forbes on AI, the Internet of Things, machine learning, and blockchain. He is CEO of Bernard Marr & Co., and regularly advises businesses on digital transformation and performance.