Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification, 3/e (Paperback)
暫譯: 產品開發與管理知識體系:產品創新訓練與認證指南,第3版(平裝本)

Anderson, Allan, McAllister, Chad, Harris, Ernie

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商品描述

Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam

The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.

PDMA Body of Knowledge includes detailed coverage of topics including:

  • The key factors that lead to successful product innovation management.
  • The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more.
  • The role of portfolio management in selection of the right product innovation projects for an organization.
  • Description of various product innovation processes and the pros and cons of each.
  • The application of tools and techniques at various stages of the design and development process.
  • The application of market research throughout product innovation.
  • The importance of the right culture and team development.

The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.

This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.

PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

商品描述(中文翻譯)

全面更新的第三版,為PDMA新產品開發專業認證考試的主要學習資源

新修訂和更新的第三版PDMA知識體系(BoK)為任何目前參與或計劃從事產品管理和產品創新的人士提供了唯一的參考資料。它描述了一個適用於各種產品和服務行業的產品創新經驗框架,適用於組織的不同層級。這也是準備參加PDMA新產品開發專業(NPDP)認證考試的考生的基礎。該指南分為七個章節,與NPDP考試所用的七個產品創新主題一致:管理、策略、產品組合、流程、設計與開發、市場研究,以及文化與團隊。

PDMA知識體系詳細涵蓋了以下主題:


  • 導致成功的產品創新管理的關鍵因素。

  • 策略對產品創新成功的重要性、策略的層級,以及通過願景、使命、價值觀等確立組織方向。

  • 產品組合管理在選擇適合組織的產品創新項目中的角色。

  • 各種產品創新流程的描述及其優缺點。

  • 在設計與開發過程的各個階段應用工具和技術。

  • 在整個產品創新過程中應用市場研究。

  • 正確的文化和團隊發展的重要性。

所提供的材料可應用於大多數公司產品組合中包含的各類產品開發項目,例如新產品或服務、產品線擴展、成本降低以及產品或服務改進。

這一新修訂和更新的第三版包括新的案例研究、範例和章節練習,以及NPDP考試問題的範本。

PDMA知識體系是準備參加PDMA NPDP考試的學習者的重要學習資源。該文本對於產品管理專業人士、顧問、講師和希望擴展知識基礎的學生也具有很高的價值。

作者簡介

The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.

作者簡介(中文翻譯)

產品開發與管理協會(PDMA)是一個全球性的社群,擁有數千名成員,他們的技能、專業知識和經驗驅動著世界上最受認可和尊敬的創新公司。PDMA的獨特三元組成員包括產品開發和管理的實務者、學術界人士以及來自各種行業和知識領域的服務提供者,這些領域包括新產品流程、策略創新、市場研究、工具與指標、組織問題以及產品組合管理。

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