Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets
暫譯: 在美國成功：國際公司與企業家如何進入並擴展美國市場

The United States is the first country that companies from Europe, Canada, South America, and most parts of the world look to expand their business. However, the success rate for international companies expanding in the U.S. is dismally low. Most companies give up their efforts within a few years, often with both financial and reputational losses. Of the companies that do successfully enter the U.S., virtually all report they underestimated the difficulty, cost, and length of time required. Make It in America examines the reasons why foreign-based companies fail in U.S. markets, and it provides valuable guidance and resources for improving their chances for success. Written for businesspeople looking for answers and practical information, it delivers proven methodologies, practical advice, and a directory of valuable resources. Throughout the book there are case studies of both successful and unsuccessful U.S. market entries. Make It in America also includes numerous interviews from the authors wide network of senior business executives, strategy consultants, business professors, and other industry experts. Readers will learn how to assess U.S. market dynamics, discover market opportunities, identify potential obstacles, and develop viable Go-to-Market, pricing, and product strategies. Despite the rapid pace of cultural, technological, political and other changes, the book will remain relevant because of its emphasis on business concepts and frameworks coupled with practical tools. In addition, the book will include an extensive directory of helpful resources.