Data Smart: Using Data Science to Transform Information Into Insight

A straightforward and engaging approach to data science that skips the jargon and focuses on the essentials

In the newly revised second edition of Data Smart: Using Data Science to Transform Information into Insight, accomplished data scientist and speaker Jordan Goldmeier delivers an approachable and conversational approach to data science using Microsoft Excel's easily understood features. The author also walks readers through the fundamentals of statistics, machine learning and powerful artificial intelligence concepts, focusing on how to learn by doing.

You'll also find:

• Four-color data visualizations that highlight and illustrate the concepts discussed in the book
• Tutorials explaining complicated data science using just Microsoft Excel
• How to take what you've learned and apply it to everyday problems at work and life

A must-read guide to data science for every day, non-technical professionals, Data Smart will earn a place on the bookshelves of students, analysts, data-driven managers, marketers, consultants, business intelligence analysts, demand forecasters, and revenue managers.

《資料智能：使用資料科學將資訊轉化為洞察力》是資料科學家Jordan Goldmeier的新修訂第二版著作。這本書以直接且引人入勝的方式介紹資料科學，避免使用專業術語，專注於核心要點。作者使用易於理解的Microsoft Excel功能，以親和且對話式的方式向讀者介紹資料科學。同時，作者還引導讀者學習統計學、機器學習和強大的人工智能概念，並著重於實踐學習。

這本書還包括以下內容：
- 以四色資料視覺化方式突顯並說明書中討論的概念。
- 使用Microsoft Excel進行教學，解釋複雜的資料科學概念。
- 如何將所學應用於工作和生活中的日常問題。

《資料智能》是一本非技術專業人士必讀的資料科學指南，適合學生、分析師、數據驅動的管理者、營銷人員、顧問、商業智能分析師、需求預測師和收入管理者。這本書將成為他們的書架上的必備之作。

JORDAN GOLDMEIER is an award-winning author in analytics, data science, and data visualization, and 11-time Microsoft MVP winner. Jordan has served analytics solutions for global organizations like NATO, The World Bank and Habitat for Humanity, and Fortune 500 companies likes Principal Financial and H&M. He has taught as an instructor for Wake Forest University, and served as a volunteer Emergency Medical Technician in New York City.

JORDAN GOLDMEIER是一位在分析、資料科學和資料視覺化領域獲獎的作者，也是11次獲得Microsoft MVP獎項的得主。Jordan曾為北約、世界銀行、人類居住計劃署等全球組織以及Principal Financial和H&M等財富500強公司提供分析解決方案。他曾擔任維克森林大學的講師，並在紐約市擔任志願的緊急醫療技術員。