Making Telecoms Work: From Technical Innovation to Commercial Success (Hardcover)

Geoff Varrall

  • 出版商: Wiley
  • 出版日期: 2012-04-16
  • 定價: $3,498
  • 售價: 9.5$3,323
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Hardcover
  • ISBN: 1119976413
  • ISBN-13: 9781119976417
  • 立即出貨 (庫存 < 3)

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商品描述

Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry.

Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future.

  • Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments
  • Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities
  • Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability
  • Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.

商品描述(中文翻譯)

《讓電信運作起來》(Making Telecoms Work)橋接了工程師的技術專長和市場與業務規劃者的目標,為更有效的跨學科分析技術、工程、市場和業務投資風險與機會提供了基礎。隨著固定和移動寬頻成為主要的傳輸方式,產業發生了多個轉型和變革的領域;本書將這些變化置於全球電信產業的政治、社會和經濟動態的背景下。

作者在移動電話和電信行業擁有25年的參與經驗,密切分析了對材料、元件和設備產生轉型影響的因素。通過詳細介紹材料創新的案例研究,例如蘋果的成功故事,本書展示了技術想像力與商業知識的合作將如何塑造該行業的未來。

本書具有以下特點:
- 將電信行業的技術層面與商業實踐相結合,突出新發展的商業和經濟意義。
- 通過歷史分析過去的成功和失敗,以識別未來的競爭優勢機會。
- 提供供應鏈斷裂的詳細案例研究,以及這些斷裂對產業風險和利潤的影響。
- 將技術細節與商業重要性的分析結合在一起,從能源和環境網絡的影響到無線網絡硬件的技術細節。