-
出版商:
Palgrave MacMillan
-
出版日期:
2014-03-12
-
售價:
$2,170
-
貴賓價:
9.5 折
$2,062
-
語言:
英文
-
頁數:
292
-
裝訂:
Hardcover - also called cloth, retail trade, or trade
-
ISBN:
1137395494
-
ISBN-13:
9781137395498
-
相關分類:
行銷/網路行銷 Marketing
商品描述
Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity, this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
商品描述(中文翻譯)
以客戶為中心是業務增長和持續成功的基礎。大多數高管都認識到其重要性，但卻不知道如何執行或在內部推銷這些流程。本書《突破界限》的這一全面修訂版系統性地引導讀者了解實施的十個突破點，解釋如何執行向以客戶為中心的轉型，使公司能夠持續與客戶互動，讓他們成為盟友和倡導者，並獲得所有帶來的獎勵。書中更新了有關數位機會、社交媒體、新興市場（包括非洲）以及以客戶為中心的社會和財務影響的內容，成功地將策略與實施相結合，並展示了來自全球各地的一系列創新和傳統商業範例。這本書易於閱讀，內容深入且充滿實用建議，是實施以客戶為中心的長期生存必備的逐步指南。
作者簡介
Sandra Vandermerwe is a best-selling author who has worked as a consultant alongside senior management and boards for a range of private public and NGO enterprises in the field of customer centric transformation more recently specializing in emerging market innovation. Her ideas and methodologies have been implemented widely by enterprises globally.
Her academic work is based on application driven research and collaboration with well-known thinkers and practitioners and has been published by leading academic journals. Her cases have won several awards two of which were cited in 2013 by the European Case Clearing House as among the top 40 best sellers in its 40 year history. Sandra has been a key note speaker at global conferences and at a variety of senior executive development programs at business schools around the globe.
From 1996 to 2006, she had a chair at Imperial College Business School, University of London in the UK and for a decade prior to that, was a Professor at IMD Lausanne Switzerland. Currently she is an Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria, South Africa, an Associate Fellow at Imperial College Business School London an Adjunct Professor at European School of Management and Technology (ESMT) Germany and a Senior Associate with Deloitte Consulting.
作者簡介(中文翻譯)
桑德拉·范德梅爾（Sandra Vandermerwe）是一位暢銷書作者，曾擔任顧問，與高層管理人員及董事會合作，為多家私營、公營及非政府組織（NGO）企業提供以客戶為中心的轉型服務，最近專注於新興市場創新。她的理念和方法論已在全球企業中廣泛實施。
她的學術工作基於應用驅動的研究，並與知名思想家和實踐者合作，已在領先的學術期刊上發表。她的案例獲得了多個獎項，其中兩個在2013年被歐洲案例清算所（European Case Clearing House）列為其40年歷史中最暢銷的40個案例之一。桑德拉曾在全球會議上擔任主題演講者，並在全球各地的商學院高層主管發展計劃中發表演講。
從1996年到2006年，她在英國倫敦帝國學院商學院（Imperial College Business School）擔任教授，並在此之前的十年中，擔任瑞士洛桑IMD的教授。目前，她是南非比勒陀利亞大學戈登商學院（Gordon Institute of Business Studies, GIBS）的特聘教授，倫敦帝國學院商學院的副研究員，德國歐洲管理與科技學院（European School of Management and Technology, ESMT）的兼任教授，以及德勤顧問（Deloitte Consulting）的高級合夥人。
