Design for Motion: Fundamentals and Techniques of Motion Design
- 出版商: Routledge
- 出版日期: 2019-10-20
- 售價: $1,750
- 貴賓價: 9.5 折 $1,663
- 語言: 英文
- 頁數: 380
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1138318655
- ISBN-13: 9781138318656
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Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.
In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.
This second edition also includes updates on the following:
- Illustration techniques
- Visual storytelling
- Incorporating 3D elements
- Social/mobile-first design
- Portfolio and concept development
- How to develop a distinct personal design style, and much more
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.
Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.
Foreword to the 2nd Edition by Erin Sarofsky
Foreword to the 1st Edition by Justin Cone
Introduction: Motion Design
1. Design for Motion
2. Concept Development
3. Design Essentials
4. Stylistic Creative Briefs for Portfolio Development
5. Type-Driven Design Boards
6. Illustrative Design Boards
7. Information-Graphics/Data Visualization Design Boards
8. Character-Driven Design Boards
9. Tactile Design Boards
10. Modern Design Boards
11. Matte Painting
12. Illustrative Design Boards
13. Finding Inspiration
14. Looking Forward
15. Design for Motion "Young Guns"