Design for Motion: Fundamentals and Techniques of Motion Design

Shaw, Austin

Design for Motion: Fundamentals and Techniques of Motion Design

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商品描述

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

 

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

 

This second edition also includes updates on the following:

 

 

  • Illustration techniques
  • Typography
  • Compositing
  • Visual storytelling
  • Incorporating 3D elements
  • Social/mobile-first design
  • Portfolio and concept development
  • How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

 

商品描述(中文翻譯)

結合藝術和設計原則與創意故事講述和專業技巧，這本書涵蓋了一位認真的動態設計師所需的一切，讓他們能夠將自己的藝術視覺變成現實，並自信地為客戶製作作品。

在這本更新的第二版《動態設計》中，作者奧斯汀·肖探索了動態設計的原則，教讀者如何創造性地運用這個多樣且創新的媒介的基本技巧，創作引人入勝的樣式框架、設計板和動態設計作品。課程配有豐富的全彩圖像和實用練習，讓您能夠立即將所學技巧應用到實際情境中。業界領袖、先驅和新星分享他們的專業觀點，分享個人故事，並提供他們的作品的視覺示例。

這本第二版還包括以下更新內容：

- 插圖技巧
- 字體排印
- 合成
- 視覺敘事
- 整合3D元素
- 社交/移動優先設計
- 作品集和概念開發
- 如何發展獨特的個人設計風格，以及更多

深入探索核心動態設計基礎知識，掌握這個多樣且創新的媒介的基本技巧。附帶的伴侶網站（www.routledge.com/cw/shaw）提供視頻教程、學生展示和更多資源。

作者簡介

Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.

作者簡介(中文翻譯)

Austin Shaw是薩凡納藝術與設計學院的全職動態媒體設計教授。他也曾在紐約市的視覺藝術學院任教。在過去的15年中，Austin曾為包括Target、Ferrari、Fedex、McGraw Hill、Ralph Lauren和VH1在內的客戶擔任動態設計師，並在Brand New School、Curious Pictures、Digital Kitchen、Perception、Sarofsky和Superfad等公司擔任創意總監、設計師和動畫師。

目錄大綱

Foreword to the 2nd Edition by Erin Sarofsky

Foreword to the 1st Edition by Justin Cone

Introduction: Motion Design

1. Design for Motion

2. Concept Development

3. Design Essentials

4. Stylistic Creative Briefs for Portfolio Development

5. Type-Driven Design Boards

6. Illustrative Design Boards

7. Information-Graphics/Data Visualization Design Boards

8. Character-Driven Design Boards

9. Tactile Design Boards

10. Modern Design Boards

11. Matte Painting

12. Illustrative Design Boards

13. Finding Inspiration

14. Looking Forward

15. Design for Motion "Young Guns"

 

 

目錄大綱(中文翻譯)

第二版序言 - 由Erin Sarofsky

第一版序言 - 由Justin Cone

引言：動態設計

1. 動態設計的設計
2. 概念開發
3. 設計基本要素
4. 用於作品集發展的風格創意簡報
5. 以字體為主導的設計板
6. 插圖設計板
7. 資訊圖表/數據視覺化設計板
8. 以角色為主導的設計板
9. 觸感設計板
10. 現代設計板
11. 塗鴉繪畫
12. 插圖設計板
13. 尋找靈感
14. 展望未來
15. 動態設計 "Young Guns"

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