Communicating Science and Technology Through Online Video: Researching a New Media Phenomenon (Routledge Focus on Communication Studies)

  • 出版商: Routledge
  • 出版日期: 2018-03-26
  • 售價: $2,820
  • 貴賓價: 9.5$2,679
  • 語言: 英文
  • 頁數: 148
  • 裝訂: Hardcover
  • ISBN: 1138483494
  • ISBN-13: 9781138483491

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商品描述

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.