Social Media Campaigns: Strategies for Public Relations and Marketing

Carolyn Mae Kim

  • 出版商: Routledge
  • 出版日期: 2016-07-07
  • 定價: USD $49.95
  • 售價: $1,568
  • 貴賓價: 9.5$1,485
  • 語言: 英文
  • 頁數: 194
  • 裝訂: Paperback
  • ISBN: 1138948608
  • ISBN-13: 9781138948600

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產品描述

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.