Strategic Management: Concepts, 5/e (IE-Paperback)
Frank T. Rothaermel
- 出版商: McGraw-Hill Education
- 出版日期: 2020-06-23
- 售價: $1,320
- 貴賓價: 9.8 折 $1,294
- 語言: 英文
- 頁數: 544
- ISBN: 1260571238
- ISBN-13: 9781260571233
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PART I: ANALYSIS
Ch 1 What Is Strategy?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Competitive Advantage, Firm Performance, and Business Models
PART II: FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Ch 7 Business Strategy: Innovation and Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Ch10 Global Strategy: Competing Around the World
PART III: IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance and Business Ethics
PART IV: MINICASES