Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 23/e (IE-Paperback)
Arthur A. Thompson , Margaret A. Peteraf , John E. Gamble , A. J. Strickland III
- 出版商: McGraw-Hill Education
- 出版日期: 2022-04-01
- 售價: $1,420
- 貴賓價: 9.5 折 $1,349
- 語言: 英文
- 頁數: 780
- ISBN: 1265028249
- ISBN-13: 9781265028244
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商品描述
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
目錄大綱
PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership
PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
