International Business: Competing in the Global Marketplace, 14/e (Paperback)

Name: International Business: Competing in the Global Marketplace, 14/e (Paperback)
Price: 1596 TWD
Availability: OnlineOnly
Author: Charles W. L. Hill
ISBN: 1265038546

Charles W. L. Hill

出版商: McGraw-Hill Education
出版日期: 2022-07-06
定價: $1,680
售價: 9.5 折 $1,596
語言: 英文
頁數: 704
ISBN: 1265038546
ISBN-13: 9781265038540

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商品描述

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.

商品描述(中文翻譯)

自從引入以來，Charles W.L. Hill（華盛頓大學）的《國際商務：在全球市場競爭》在國際商務本科和研究生課程中確立了標準，並被證明是最佳選擇。第14版提供了一個完整的解決方案，具有相關性（及時、全面）、實用性（專注於概念的應用）、整合性（主題的整合進展）和市場上最新的資訊。

作者簡介

作者：Charles W. L. Hill
現職：University of Washington

作者簡介(中文翻譯)

作者：Charles W. L. Hill
現職：華盛頓大學

目錄大綱

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System
Ch12 The Global Capital Market

PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS
Ch13 The Strategy of International Business
Ch14 The Organization of International Business
Ch15 Entering Developed and Emeging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch16 Exporting, Importing, and Countertrade
Ch17 Global Production and Supply Chain Management
Ch18 Global Marketing and Business Analytics
Ch19 Global Human Resource Management
Ch20 Accounting and Finance in the International Business

PART VII: INTEGRATIVE CASES