Entrepreneurship: The Art, Science, and Process for Success, 4/e (ISE) (Paperback)

Charles E. Bamford , Garry D. Bruton

  • 出版商: McGraw-Hill Education
  • 出版日期: 2022-01-01
  • 定價: $1,240
  • 售價: 9.5$1,178
  • 語言: 英文
  • 頁數: 335
  • ISBN: 1265071500
  • ISBN-13: 9781265071509
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商品描述

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
1.The Art of turning an entrepreneurial venture into a success.
2.The Science of practice as the heart of starting and running a successful entrepreneurial venture.
3.The Process that tie these two areas together into a coherent and organized business.

作者簡介

作者:Charles E. Bamford
現職:Duke University

作者:Garry D. Bruton
現職:Texas Christian University

目錄大綱

PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation

PART II: DUE DILIGENCE ON THE BUSINESS IDEA
Ch 4 External Analysis
Ch 5 Business Mission and Strategy

PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 Business & Financial Analysis

PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issues with A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations

PART V: IMPORTANT ISSUE FOR ENTREPRENEURS
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business

PART VI: MINICASES