Global Business Today, 12/e (IE-Paperback)

Charles W. L. Hill

Global Business Today, 12/e (IE-Paperback)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2021-07-15
  • 售價: $1,320
  • 貴賓價: 9.5 折 $1,254
  • 語言: 英文
  • 頁數: 615
  • ISBN: 1266103147
  • ISBN-13: 9781266103148

    • 下單後立即進貨 (約5~7天)

商品描述

1.Market defining with the most up-to-date current events, statistics, and examples.
2.Engages students with new opening and closing cases and insights from scholarly research.
3.Focuses on managerial implications of international business.
4.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student outcomes.

目錄大綱

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management

類似商品