Business Communication: Developing Leaders for a Networked World (2026 Release)
暫譯: 商業溝通：為網絡世界培養領導者 (2026年版)

Peter W. Cardon

Business Communication: Developing Leaders for a Networked World (2026 Release)

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商品描述

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment—transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.

商品描述(中文翻譯)

在《商業溝通：為網絡世界培養領導者》中，彼得·卡登採取了實務和案例導向的方法，幫助學生理解課程內容如何應用於商業世界。作者強調了為什麼可信度對於當今有效的溝通至關重要。結合《商業溝通連結》，卡登探討了基本的溝通原則，同時緊跟商業環境中的文化和技術變化，將學習者轉變為網絡世界的領導者。重要的是，該文本在每一章中都討論了人工智慧（AI），反映了技術對商業溝通的變革性影響，並附有一章強調如何有目的地使用人工智慧並保持人性化的觸感。

作者簡介

作者：Peter W. Cardon
現職：University of Southern California

作者簡介(中文翻譯)

作者：Peter W. Cardon
現職：南加州大學

目錄大綱

PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility

PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Inclusion in a Diverse Workplace
Ch 5 Global Communication

PART III: PRINCIPLES FOR BUSINESS MESSAGES
Ch 6 Creating Effective Business Messages
Ch 7 Improving Readability with Style and Design
Ch 8 Email and Other Traditional Tools for Business Communication
Ch 9 Collaboration Tools and Social Media for Business Communication

PART IV: TYPES OF BUSINESS MESSAGES
Ch10 Routine Business Messages
Ch11 Persuasive Messages
Ch12 Bad-News Messages

PART V: REPORTS AND PRESENTATIONS
Ch13 Research and Planning for Business Proposals and Reports
Ch14 Completing Business Proposals and Business Reports
Ch15 Planning Presentations
Ch16 Delivering Presentations
Ch17 Employment Communications

目錄大綱(中文翻譯)

PART I: INTRODUCTION TO BUSINESS COMMUNICATION

Ch 1 Establishing Credibility



PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION

Ch 2 Interpersonal Communication and Emotional Intelligence

Ch 3 Team Communication and Difficult Conversations

Ch 4 Inclusion in a Diverse Workplace

Ch 5 Global Communication



PART III: PRINCIPLES FOR BUSINESS MESSAGES

Ch 6 Creating Effective Business Messages

Ch 7 Improving Readability with Style and Design

Ch 8 Email and Other Traditional Tools for Business Communication

Ch 9 Collaboration Tools and Social Media for Business Communication



PART IV: TYPES OF BUSINESS MESSAGES

Ch10 Routine Business Messages

Ch11 Persuasive Messages

Ch12 Bad-News Messages



PART V: REPORTS AND PRESENTATIONS

Ch13 Research and Planning for Business Proposals and Reports

Ch14 Completing Business Proposals and Business Reports

Ch15 Planning Presentations

Ch16 Delivering Presentations

Ch17 Employment Communications

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