The Business Model Navigator: 55 Models That Will Revolutionise Your Business (Paperback)
暫譯: 商業模式導航：55 種將顛覆您業務的模型 (平裝本)

Oliver Gassmann, Karolin Frankenberger, Michaela Csik

The Business Model Navigator: 55 Models That Will Revolutionise Your Business (Paperback)
  • 出版商: FT Press
  • 出版日期: 2015-01-09
  • 售價: $1,400
  • 貴賓價: 9.5 折 $1,330
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Paperback
  • ISBN: 1292065818
  • ISBN-13: 9781292065816

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商品描述

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.

 

The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models – from the Add-On model used by Ryanair to the Subscription model used by Spotify – provide the blueprints you need to revolutionise your business and drive powerful change.

 

As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers:

  • What it is
  • Who invented it and who uses it now
  • When and how to apply it

“An excellent toolkit for developing your business model . ”

Dr Heinz Derenbach, CEO, Bosch Software Innovations

商品描述(中文翻譯)

一個強大的商業模式是商業成功的基石。然而，我們常常無法適應，堅持使用已經過時的模式，這些模式不再能提供我們所需的結果。

《商業模式導航者》的創始人發現，僅有55種商業模式負責全球90%最成功企業的運作。這55種模式——從瑞安航空使用的附加模式到Spotify使用的訂閱模式——提供了您所需的藍圖，以徹底改變您的業務並推動強大的變革。

除了提供一個實用的框架來調整和創新您的商業模式，本書還以快速閱讀的格式介紹了這55種模式，內容涵蓋：

- 它是什麼
- 誰發明了它以及現在誰在使用它
- 何時以及如何應用它

“發展您的商業模式的優秀工具包。”
——海因茲·德倫巴赫博士，博世軟體創新公司首席執行官

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