Principles of Economics, 13/e (Paperback)

Description
An introduction to the functioning of the economy and the power and breadth of economics

Reviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Economics, 13th Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. With the latest research and added exercises, students begin to learn the art and science of economic thinking and start to look at some policy, and even personal decisions, in a different way.

Pearson MyLab Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab Economics
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• Features
  • A history of excellence in economic content and application
    • New and Revised - Chapters have been reworked for better flow and improved readability. More thorough discussion of and focus on important topics and issues have been added to the 13th Edition.
    • Expanded - A 3-tiered explanation of key concepts (using intuitive stories, followed by a table or graph, and in some cases, an equation that presents the concept with a mathematical formula) helps instructors effectively cover a large amount of material, and helps students to understand it.
    • Graphs, Figures, and Animations help students learn the concepts in the book.
    • Concept Checks act as “speed bumps” that encourage students to stop and check their understanding of fundamental terms and concepts before moving on to the next section.
    • New and Updated - End-of-Chapter Critical-Thinking Questions and Problem Sets reinforce economic principles and give students the opportunity to practice what they’ve just learned.
  • Show students the relevance of economics to their lives
    • Real-world examples and applications illustrate and reinforce key economic concepts.
    • Updated - Economics in Practice boxes focus on recent research and events that support key concepts in the chapter. This helps students to think deeply about what they’ve read and make connections between what they learn in class and how it can apply to their jobs in the real world.
  • Examine the power and breadth of microeconomic models along with the latest macroeconomic research
    • The introduction of a competitive market model first, followed by noncompetitive market structures gives students a clear understanding of basic economic theory and how market opportunities operate.
    • Updated - Important macroeconomic data throughout the text has been updated through 2018, highlighting the slow recovery from the 2008–2009 recession, giving students a good idea of what has been happening to the economy since they left high school.
    • Updated - The different types of research methodologies of economics are examined, giving students a sense of what the methodologies are and how to apply them in class and beyond.
    • Keynesian Crossmaterial is integrated throughout the text and builds up to the AD/AS model so that students won’t mistakenly apply what they’ve learned about simple demand and supply to aggregate demand and supply.
  • Pearson MyLab™ Economics is not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.·    Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
    • Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.
    • Question Help consists of homework and practice questions to give students unlimited opportunities to master concepts. Learning aids walk students through the problem -- giving them assistance when they need it most.
    • Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
    • The Study Plan gives students personalized recommendations, practice opportunities, and learning aids to help them stay on track.
    • Short answer questions encourage critical thinking. The authors have added a writing component to a select number of questions to further assess students’ understanding of the material and help develop critical-thinking skills.  
    • Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.
    • Digital Interactives are dynamic and engaging activities that use real-time data from the Federal Reserve’s Economic Data (FRED™) to promote critical thinking and application of key economic principles.
    • Every week, microeconomic and macroeconomic news stories and accompanying exercises are posted to MyLab. Assignable and auto-graded, these multi-part exercises ask students to recognize and apply economic concepts to current events.
    • Worksheets are available in the MyLab so instructors have the option to give students pencil to paper practice with graphing and other key topics in the economics course area. They also help to develop critical-thinking skills via short-answer student responses.
    • Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

描述

這是一本介紹經濟運作方式以及經濟學的力量和廣度的入門書籍。



評論者告訴我們，Case/Fair/Oster是有史以來最暢銷的經濟學原理教材之一，因為他們相信這本書清晰、全面且完整。讀者閱讀《經濟學原理，第13版》後，將對市場經濟體的運作方式有基本的理解，對其優點有所認識，並對其缺點有所感知。通過最新的研究和增加的練習，學生開始學習經濟思維的藝術和科學，並以不同的方式思考一些政策甚至個人的決策。



不包含Pearson MyLab Economics。學生如果課程中推薦/必修使用Pearson MyLab Economics，請向您的教師索取正確的ISBN號碼。只有在教師要求時才應購買Pearson MyLab Economics。教師請聯繫您的Pearson代表以獲取更多信息。



通過將此教材與Pearson MyLab Economics配對，可以觸及每位學生

MyLab™是一個教學和學習平台，使您能夠觸及每位學生。通過結合可信的作者內容、數字工具和靈活的平台，MyLab個性化學習體驗，提高每位學生的學習成果。

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  特點
  
  
  • 
    在經濟內容和應用方面具有卓越的歷史
    
    
    • 
      新的和修訂的章節經過重新編排，以改善流暢度和可讀性。第13版增加了對重要主題和問題的更全面的討論和關注。
    
    
    • 
      擴展 - 三層次的關鍵概念解釋（使用直觀的故事，然後是表格或圖形，有時還有一個包含數學公式的方程式）幫助教師有效地涵蓋大量材料，並幫助學生理解。
    
    
    • 
      圖表、圖片和動畫幫助學生學習書中的概念。
    
    
    • 
      概念檢查作為“減速帶”，鼓勵學生在繼續下一節之前停下來檢查他們對基本術語和概念的理解。
    
    
    • 
      新的和更新的 - 章末的批判性思考問題和問題集強化經濟原則，讓學生有機會練習他們剛學到的知識。
    
    
    
    
  
  
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    向學生展示經濟學與他們生活的關聯性
    
    
    
    • 
      實際世界的例子和應用說明和強化關鍵的經濟概念。
    
    
    • 
      更新 - 實踐中的經濟學專欄聚焦於支持章節中的關鍵概念的最新研究和事件。這有助於學生深入思考他們所讀的內容，並將課堂學習與現實世界中的工作相關聯。
    
    
    
    
  
  
  • 
    研究微觀經濟模型的力量和廣度以及最新的宏觀經濟研究
    
    
    
    • 
      首先介紹競爭市場模型，然後介紹非競爭市場結構，使學生清楚地了解基本經濟理論以及市場機會的運作方式。
    
    
    • 
      更新 - 整本書中的重要宏觀經濟數據已更新至2018年，突出了2008年至2009年經濟衰退的緩慢恢復，讓學生對經濟發展有一個良好的了解。
    
    
    
    
  
  
  
  

• Table of contents
  PART I: INTRODUCTION TO ECONOMICS
  1. The Scope and Method of Economics 
  2. The Economic Problem: Scarcity and Choice 
  3. Demand, Supply, and Market Equilibrium 
  4. Demand and Supply Applications 
  5. Elasticity 
  
  PART II: THE MARKET SYSTEM
  6. Household Behavior and Consumer Choice 
  7. The Production Process: The Behavior of Profit-Maximizing Firms 
  8. Short-Run Costs and Output Decisions 
  9. Long-Run Costs and Output Decisions 
  10. Input Demand: The Labor and Land Markets 
  11. Input Demand: The Capital Market and the Investment Decision 
  12. General Equilibrium and the Efficiency of Perfect Competition 
  
  PART III: MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT
  13. Monopoly and Antitrust Policy 
  14. Oligopoly 
  15. Monopolistic Competition 
  16. Externalities, Public Goods, and Common Resources 
  17. Uncertainty and Asymmetric Information 
  18. Income Distribution and Poverty 
  19. Public Finance: The Economics of Taxation 
  
  PART IV: CONCEPTS AND PROBLEMS IN MACROECONOMICS
  20. Introduction to Macroeconomics 
  21. Measuring National Output and National Income 
  22. Unemployment, Inflation, and Long-Run Growth 
  
  PART V: THE CORE OF MACROECONOMIC THEORY 
  23. Aggregate Expenditure and Equilibrium Output 
  24. The Government and Fiscal Policy 
  25. Money, the Federal Reserve, and the Interest Rate 
  26. The Determination of Aggregate Output, the Price Level, and the Interest Rate 
  27. Policy Effects and Cost Shocks in the AS/AD Model 
  28. The Labor Market in the Macroeconomy 
  
  PART VI: FURTHER MACROECONOMICS ISSUES
  29. Financial Crises, Stabilization, and Deficits 
  30. Household and Firm Behavior in the Macroeconomy: A Further Look 
  31. Long-Run Growth 
  32. Alternative Views in Macroeconomics 
  
  PART VII: THE WORLD ECONOMY
  33. International Trade, Comparative Advantage, and Protectionism 
  34. Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates 
  35. Economic Growth in Developing Economies 
  
  PART VIII: METHODOLOGY
  36. Critical Thinking about Research

• 
  目錄
  
  第一部分：經濟學入門
  
  1. 經濟學的範疇和方法 
  
  2. 經濟問題：稀缺性和選擇 
  
  3. 需求、供應和市場均衡 
  
  4. 需求和供應的應用 
  
  5. 彈性 
  
  
  
  第二部分：市場體系
  
  6. 家庭行為和消費者選擇 
  
  7. 生產過程：利潤最大化企業的行為 
  
  8. 短期成本和產量決策 
  
  9. 長期成本和產量決策 
  
  10. 輸入需求：勞動力和土地市場 
  
  11. 輸入需求：資本市場和投資決策 
  
  12. 市場均衡和完全競爭的效率 
  
  
  
  第三部分：市場不完全競爭和政府的角色
  
  13. 壟斷和反壟斷政策 
  
  14. 寡頭壟斷 
  
  15. 壟斷性競爭 
  
  16. 外部性、公共財和共有資源 
  
  17. 不確定性和非對稱信息 
  
  18. 收入分配和貧困 
  
  19. 公共財政：稅收經濟學 
  
  
  
  第四部分：宏觀經濟學的概念和問題
  
  20. 宏觀經濟學入門 
  
  21. 測量國民產出和國民收入 
  
  22. 失業、通脹和長期增長 
  
  
  
  第五部分：宏觀經濟學理論的核心 
  
  23. 總支出和均衡產出 
  
  24. 政府和財政政策 
  
  25. 貨幣、聯邦儲備系統和利率 
  
  26. 總產出、物價水平和利率的決定 
  
  27. AS/AD模型中的政策效果和成本震盪 
  
  28. 宏觀經濟中的勞動市場 
  
  
  
  第六部分：更多宏觀經濟學問題
  
  29. 金融危機、穩定和赤字 
  
  30. 家庭和企業在宏觀經濟中的行為：進一步觀察 
  
  31. 長期增長 
  
  32. 宏觀經濟學的其他觀點 
  
  
  
  第七部分：世界經濟
  
  33. 國際貿易、比較優勢和保護主義 
  
  34. 開放經濟的宏觀經濟學：收支平衡和匯率 
  
  35. 發展中經濟體的經濟增長 
  
  
  
  第八部分：方法論
  
  36. 對研究的批判性思考