Microeconomics, 9/e (GE-Paperback)
暫譯: 微觀經濟學，第9版 (GE-平裝本)
Jeffrey M. Perloff
- 出版商: Pearson FT Press
- 出版日期: 2026-04-01
- 售價: $1,680
- 貴賓價: 9.8 折 $1,646
- 語言: 英文
- 頁數: 815
- ISBN: 1292446447
- ISBN-13: 9781292446448
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相關分類:
經濟學 Economy
下單後立即進貨 (約5~7天)
商品描述
A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.
商品描述(中文翻譯)
市場領先的教科書《微觀經濟學》在真實的數據驅動範例中呈現經濟理論，並通過標誌性的解題來幫助您發展直覺。該書強調現代理論，如產業組織理論、博弈論和交易成本理論，這些理論在分析實際市場時非常有用。同時，逐步的問題導向學習方法展示了如何使用微觀經濟理論來解決商業問題和分析政策。第九版全球版已經進行了大幅更新，包含新的或修訂的真實世界範例、應用和問題。這使您能夠從實務的角度看待模型如何與當今企業和政策辯論中所做的實際決策相連接。
作者簡介
作者：Jeffrey M. Perloff
現職：University of California, Berkeley
作者簡介(中文翻譯)
作者：Jeffrey M. Perloff
現職：加州大學伯克利分校
目錄大綱
Ch 1 Introduction
Ch 2 Supply and Demand
Ch 3 Applying the Supply-and- Demand Model
Ch 4 Consumer Choice
Ch 5 Applying Consumer Theory
Ch 6 Firms and Production
Ch 7 Costs
Ch 8 Competitive Firms and Markets
Ch 9 Applying the Competitive Model
Ch10 General Equilibrium and Economic Welfare
Ch11 Monopoly
Ch12 Pricing and Advertising
Ch13 Oligopoly and Monopolistic Competition
Ch14 Game Theory
Ch15 Factor Markets
Ch16 Interest Rates, Investments, and Capital Markets
Ch17 Uncertainty
Ch18 Externalities, Open-Access, and Public Goods
Ch19 Asymmetric Information
Ch20 Contracts and Moral Hazards
目錄大綱(中文翻譯)
Ch 1 Introduction
Ch 2 Supply and Demand
Ch 3 Applying the Supply-and- Demand Model
Ch 4 Consumer Choice
Ch 5 Applying Consumer Theory
Ch 6 Firms and Production
Ch 7 Costs
Ch 8 Competitive Firms and Markets
Ch 9 Applying the Competitive Model
Ch10 General Equilibrium and Economic Welfare
Ch11 Monopoly
Ch12 Pricing and Advertising
Ch13 Oligopoly and Monopolistic Competition
Ch14 Game Theory
Ch15 Factor Markets
Ch16 Interest Rates, Investments, and Capital Markets
Ch17 Uncertainty
Ch18 Externalities, Open-Access, and Public Goods
Ch19 Asymmetric Information
Ch20 Contracts and Moral Hazards
