International Business: The New Realities, 6/e (GE-Paperback)
暫譯: 國際商務：新現實，第6版 (GE-平裝本)

S. Tamer Cavusgil,Gary Knight,John R. Riesenberger

International Business: The New Realities, 6/e (GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2025-12-19
  • 售價: $1,500
  • 貴賓價: 9.8 折 $1,470
  • 語言: 英文
  • 頁數: 596
  • ISBN: 129246254X
  • ISBN-13: 9781292462547
  • 相關分類: 經濟學 Economy

    • 下單後立即進貨 (約5~7天)

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商品描述

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.

商品描述(中文翻譯)

《國際商業：新現實》連結到面對多樣且不斷演變的經濟環境的個體，這些環境受到網際網路和多媒體來源的推動。作者針對這群人對技術的依賴、他們追求成就和幫助社區的動力，以及他們獲取與工作相關技能的渴望進行探討。

因此，第六版包含了更新的案例、範例和練習，以應對他們的興趣和問題。這包括競爭激烈的就業市場，以及工作場所的多樣性、公平性和包容性。

作者簡介

作者：S. Tamer Cavusgil
現職：Georgia State University

作者：Gary Knight
現職：Willamette University

作者：John R. Riesenberger
現職：Thunderbird School of Global Management (retired)

作者簡介(中文翻譯)

作者：S. Tamer Cavusgil
現職：喬治亞州立大學

作者：Gary Knight
現職：威拉米特大學

作者：John R. Riesenberger
現職：雷鳥全球管理學院（退休）

目錄大綱

PART I: FOUNDATION CONCEPTS
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm

PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 3 The Cultural Environment of International Business
Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Ch 5 Theories of International Trade and Investment
Ch 6 Political and Legal Systems in National Environments
Ch 7 Government Intervention and Regional Economic Integration
Ch 8 Understanding Emerging Markets
Ch 9 The International Monetary and Financial Environment
Ch10 Financial Management and Accounting in the Global Firm

PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch11 Strategy and Organization in the International Firm
Ch12 Global Market Opportunity Assessment

PART IV: ENTERING AND WORKING IN INTERNATIONAL MARKETS
Ch13 Exporting and Global Sourcing
Ch14 Foreign Direct Investment and Collaborative Ventures
Ch15 Licensing, Franchising, and Other Contractual Strategies

PART V: FUNCTIONAL AREA EXCELLENCE
Ch16 Marketing in the Global Firm
Ch17 Human Resource Management in the Global Firm

目錄大綱(中文翻譯)

PART I: FOUNDATION CONCEPTS

Ch 1 Introduction: What Is International Business?

Ch 2 Globalization of Markets and the Internationalization of the Firm



PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

Ch 3 The Cultural Environment of International Business

Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business

Ch 5 Theories of International Trade and Investment

Ch 6 Political and Legal Systems in National Environments

Ch 7 Government Intervention and Regional Economic Integration

Ch 8 Understanding Emerging Markets

Ch 9 The International Monetary and Financial Environment

Ch10 Financial Management and Accounting in the Global Firm



PART III: STRATEGY AND OPPORTUNITY ASSESSMENT

Ch11 Strategy and Organization in the International Firm

Ch12 Global Market Opportunity Assessment



PART IV: ENTERING AND WORKING IN INTERNATIONAL MARKETS

Ch13 Exporting and Global Sourcing

Ch14 Foreign Direct Investment and Collaborative Ventures

Ch15 Licensing, Franchising, and Other Contractual Strategies



PART V: FUNCTIONAL AREA EXCELLENCE

Ch16 Marketing in the Global Firm

Ch17 Human Resource Management in the Global Firm

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