Strategic Management: Concepts and Cases: Competitiveness and Globalization, 12/e (Hardcover)

Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

  • 出版商: Cengage Learning
  • 出版日期: 2016-01-14
  • 售價: $1,320
  • 貴賓價: 9.7$1,280
  • 語言: 英文
  • 頁數: 896
  • 裝訂: Hardcover
  • ISBN: 1305502140
  • ISBN-13: 9781305502147

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Introduce your students to strategic management with the market-leading text that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson's latest edition provides an intellectually rich, yet practical, analysis of strategic management. The classic industrial organization model is combined with a resource-based view of the firm to provide students with a complete understanding of how today's businesses establish competitive advantages and create value for stakeholders. Cutting-edge research is presented with a strong global focus, featuring more than 500 emerging and established companies. New opening cases introduce chapter concepts, and mini cases offer new contexts of study. The groundbreaking MindTap learning solution has been redesigned to meet the needs of this course area and will prepare your students to excel as strategic leaders.