Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World
暫譯: 打破規則！：企業家六種反常思維，助你改變世界
Mullins, John
- 出版商: Wiley
- 出版日期: 2023-01-25
- 售價: $1,130
- 貴賓價: 9.5 折 $1,074
- 語言: 英文
- 頁數: 240
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394153015
- ISBN-13: 9781394153015
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商品描述
Discover the six counter-conventional mindsets to be a changemaker
In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.
Each of these six mindsets can be learned, practiced, and built upon--by anyone, in any business setting large or small, old or new--, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find:
- Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom
- Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way
- Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path
- Steps you can take now to make one or more of these mindsets your own.
An essential new take on entrepreneurship and on what it takes to be or become more "entrepreneurial," Break the Rules! sheds new light on an oft-discussed--but rarely understood--area of business.
商品描述(中文翻譯)
發現六種反傳統思維，成為變革者
在打破規則！：六種反傳統的企業家思維，幫助任何人改變世界中，著名的倫敦商學院創業教授、主題演講者及暢銷書作者約翰·穆林斯博士，深入探討了成功企業家與其他商業人士及未能達成目標者之間的區別。您將發現一個引人注目的論點：成功的企業家展現了本書中揭示的六種打破規則的思維模式中的一種或多種。
這六種思維模式都可以被任何人學習、實踐和發展——無論是在大型或小型、舊的或新的商業環境中——以創造蓬勃發展的企業，實現增長和繁榮。穆林斯利用超過二十年的研究，向您展示如何做到這一點。您還會發現：
- 解釋為何這六種打破規則的思維模式與傳統商業及商學院的智慧背道而馳
- 應對、迴避或克服每位創新者面臨的艱巨障礙的策略
- 挑戰假設和降低風險的方法，以便利用在您的創業道路上出現的機會
- 您現在可以採取的步驟，使這些思維模式中的一種或多種成為您的。
這是對創業及成為或變得更具「企業家精神」的全新見解，打破規則！為一個經常被討論但鮮少被理解的商業領域帶來了新的光芒。
作者簡介
John Mullins, PHD, is a bestselling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster. A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he's published three books, each of which has become the go-to resource on its stage of the entrepreneurial journey: assessing opportunities (The New Business Road Test); figuring out a business model that will actually work (Getting to Plan B, with the esteemed VC investor Randy Komisar); and finding a way to finance and grow your venture without selling your soul (The Customer-Funded Business). John is a sought-after speaker to communities of entrepreneurs, to CEOs and top management teams of fast-growing companies, and to other innovators worldwide.
www.johnwmullins.com
作者簡介(中文翻譯)
約翰·穆林斯（John Mullins, PHD）是一位暢銷書作者、國際公認的思想領袖，以及全球知名的引路人，專為所有希望加速業務增長的人士服務。他是三個創業項目的資深人士，並且是倫敦商學院的管理實踐教授。他出版了三本書，每本書都成為創業旅程中各階段的首選資源：評估機會的《新商業路測》（The New Business Road Test）；找出實際可行的商業模式的《達成計劃B》（Getting to Plan B，與著名風險投資者蘭迪·科米薩（Randy Komisar）合著）；以及找到不必出賣靈魂就能為你的企業融資和增長的方法的《顧客資助的商業》（The Customer-Funded Business）。約翰是創業社群、快速成長公司的首席執行官及高層管理團隊，以及全球其他創新者的熱門演講者。
www.johnwmullins.com
