The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits

Transform your organisation's pricing strategy to take advantage of exciting new opportunities to unlock profitable growth

In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation's monetization strategies and boosting profits.

The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.

In this authoritative yet easy-to-read book, you'll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms' latent profitability. You'll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company's top- and bottom lines. This book also offers:

• All the necessary ingredients for a successful, company-wide pricing transformation
• Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level
• Strategies for identifying present and future monetization opportunities
• Techniques for generating immediate wins, as well as strategies for generating long-term advantage

A can't-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.

'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.'

- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

「將您的組織定價策略轉型，以利用令人興奮的新機會，實現盈利增長」
在《高效定價的十個法則》中，著名定價策略師丹尼洛·扎塔（Danilo Zatta）提供了一個深入而有效的路線圖，幫助您掌握組織的貨幣化策略並提升利潤。

作者解釋了轉變您的價格管理的十個關鍵要素，例如將定價作為首席執行官的首要任務，灌輸利潤文化，銷售價值，差異化價格，建立定價治理，避免價格戰爭等規則，以幫助捕捉非凡利潤和增長的機會，而不遵守這些規則的公司則會錯失這些機會。

在這本權威但易於閱讀的書中，您將探索真實世界公司的啟發性案例研究，這些公司已經意識到定價轉型對於發掘公司潛在利潤的巨大潛力。您還將了解到基礎定價概念，如果您希望在公司的營收和利潤中取得令人難以置信的成果，這些概念是必須理解的。本書還提供：

- 成功實施全公司定價轉型所需的所有必要要素
- 清晰解釋決定成功定價的關鍵要素，以及如何在定價層面上最大化利潤
- 確定現有和未來貨幣化機會的策略
- 產生即時勝利的技巧，以及產生長期優勢的策略

對於希望推動公司增長和盈利能力的經理人、創業者、高管、董事和企業家來說，這是一本不容錯過的資源。《高效定價的十個法則》也將成為學習當代定價策略的商業和管理學生的必讀之書。

「公司營銷人員花很多時間在促銷上，對定價視而不見。扎塔的新書《高效定價的十個法則》將幫助公司營銷人員意識到創造性定價所帶來的利潤。」
- 菲利普·科特勒（Philip Kotler），諾斯韋斯特大學凱洛格管理學院S.C.約翰遜國際營銷傑出教授

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor. He has led hundreds of projects in his 25 years' experience working with pricing programs, growth strategies, top-line transformations, and business model redesigns.

Danilo recognised by the Financial Times as 'one of the world's leading pricing minds', is also the author of the international bestseller The Pricing Model Revolution, translated into 10+ languages. He has also been included in LinkedIn's Top 5 Pricing Thought Leaders, a 'list of the most engaging and impactful pricing thought leaders globally'.

He holds a PhD in revenue management from TUM in Germany, an MBA from INSEAD in Singapore and France and completed his studies in economics at the UCD in Ireland and Luiss in Rome.

DANILO ZATTA, PHD, MBA, 是一位世界知名的定價專家和管理顧問。在他的25年職業生涯中，他領導了數百個項目，涉及定價計劃、增長策略、營收轉型和商業模式重塑等領域。

丹尼洛被《金融時報》譽為「世界頂尖的定價思想家」，並且是國際暢銷書《定價模型革命》的作者，該書已翻譯成10多種語言。他還入選了LinkedIn的「全球五大定價思想領袖」，這是一份「全球最具吸引力和影響力的定價思想領袖」名單。

他擁有德國慕尼黑工業大學的營收管理博士學位，新加坡和法國的歐洲工商管理學院的MBA學位，並在愛爾蘭的都柏林大學和羅馬的盧伊斯大學完成了經濟學的學業。