The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change
Barrah, Beirem Ben, Jordanov, Philip
- 出版商: Wiley
- 出版日期: 2024-04-02
- 售價: $1,210
- 貴賓價: 9.5 折 $1,150
- 語言: 英文
- 頁數: 288
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394196563
- ISBN-13: 9781394196562
-
相關分類:
GAN 生成對抗網絡
海外代購書籍(需單獨結帳)
商品描述
Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization
In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.
Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
- The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
- The most common myths that leaders accidentally buy into as they guide their organizations
- Case studies of contemporary companies overcoming challenges using brain and behavior science
A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.
作者簡介
BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology
PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.
