Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action

Are you suffering from Data Presentation Zombification?

Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.

In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.

By the final page, you'll know exactly how to:

• Choose the data that matters most to your decision-makers
• Speak to different stakeholder audience personality types (even the most challenging)
• Infuse your data presentation with a persuasive narrative storyline
• Craft strategic recommendations that get approved and implemented
• Design simple, stunning slides that communicate without confusing
• Transmit your data story with best-practice data visualization techniques
• Avoid the most common data visualization violations and charting pitfalls
• Prepare for and deliver your presentation like a professional speaker
• Navigate challenging meeting conversations and logistics with ease

Whether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.

你是否正在遭受資料呈現的殭屍化困擾？每年全球無效商業會議造成數十億美元的損失和數千小時的浪費。資料專業人員辛苦呈現他們寶貴的分析見解，卻往往無法引起共鳴，只能引來打哈欠而非贊同。在《超越衡量：設計、視覺化和傳遞激發行動的資料故事》一書中，Lea Pica提供了一個四階段、逐步規劃、設計、視覺化和傳遞引人入勝的商業演示資料故事的藍圖。遵循她的藍圖，您將學習如何運用神經科學和電影敘事技巧，激發利益相關者的行動。在最後一頁，您將完全了解如何：選擇對決策者最重要的資料、與不同利益相關者的個性類型溝通（即使是最具挑戰性的）、為您的資料呈現注入有說服力的敘事情節、制定獲得批准並實施的策略性建議、設計簡單而令人驚艷的幻燈片以避免混淆、以最佳實踐的資料視覺化技巧傳遞您的資料故事、避免最常見的資料視覺化違規和圖表陷阱、像專業演講者一樣準備並進行演示、輕鬆應對具有挑戰性的會議對話和後勤。無論您處理的是小數據還是大數據，本書都將向您展示如何防止演示殭屍現象，激發您和您的組織應有的行動和信譽。