Information Technology for Management: Navigating the Digital Divide to Enhance Local and Global Performance, Growth, and Sustainability, 13/e【內含Access Code, 經刮除不受退】
暫譯: 管理資訊科技：跨越數位鴻溝以提升地方與全球績效、成長與永續性，第13版【內含Access Code，經刮除不受退】
Efraim Turban , Carol Pollard , Gregory Wood
- 出版商: Wiley
- 出版日期: 2025-02-01
- 定價: $1,680
- 售價: 9.8 折 $1,646
- 語言: 英文
- 頁數: 736
- ISBN: 1394243545
- ISBN-13: 9781394243549
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相關分類:
管理與領導 Management-leadership
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相關主題
商品描述
本書序言
●Updated coverage of next-generation and newly emerging technologies
●New real-world insights based on feedback from practitioners at top-tier organizations
●New topics throughout, including Network-as-a-Service (NaaS), hybrid cloud, cryptocurrency, intent-based networking, edge analytics, digital twin technology, neuromorphic computing, and generative AI
●New “How will YOU use IT?” boxes that directly inform students in all majors about how IT will impact their careers.
●Increased emphasis on the use and impact of IT on global business, globalization, and sustainability
本書特色
●Features a wealth of relatable case studies of innovative global companies, such as Verizon, Coca-Cola, and Google
●Covers practical monetary concepts such as calculating the cost of money, the impact of taxes, funding projects, and managing cash flow
●Includes end-of-chapter activities that strengthen critical thinking skills, interactive online exercises, learning objective lists, key term definitions
●Integrates boxed sections highlighting various job roles in IT management and showcasing innovative uses of information technology
●Includes a full range of teaching resources and supplementary online exercises
商品描述(中文翻譯)
本書序言
● 更新了對下一代及新興技術的涵蓋
● 根據頂尖組織實務者的反饋提供新的實際見解
● 新增主題，包括網路即服務 (Network-as-a-Service, NaaS)、混合雲、加密貨幣、基於意圖的網路、邊緣分析、數位雙胞胎技術、類神經計算及生成式人工智慧 (generative AI)
● 新增「你將如何使用資訊科技？」(How will YOU use IT?) 的框框，直接告知各專業學生資訊科技將如何影響他們的職業生涯。
● 更加強調資訊科技對全球商業、全球化及可持續發展的使用與影響
本書特色
● 特色是大量與全球創新公司的案例研究，例如 Verizon、可口可樂 (Coca-Cola) 和 Google
● 涵蓋實用的貨幣概念，如計算資金成本、稅收影響、資金專案及現金流管理
● 包含章末活動，增強批判性思維技能、互動線上練習、學習目標清單及關鍵術語定義
● 整合框架部分，突顯資訊科技管理中的各種職位角色，並展示資訊科技的創新應用
● 包含全方位的教學資源及補充線上練習
作者簡介
Efraim Turban is Professor Emeritus of Information Systems at California State University, Long Beach. Previously, he was Distinguished Professor of Business at Eastern Illinois University. A member of the American Association of Artificial Intelligence, Dr. Turban has published fifteen books on AI and information technology and serves on the editorial boards of several journals. He is acknowledged as one of the world's most prolific researchers in the application of computer technology to business and financial decision making.
Carol Pollard is Professor Emerita of Management Information Systems and Supply Chain Management at Appalachian State University. She has held academic positions in four countries, with extensive experience developing, implementing, and teaching innovative undergraduate, graduate, and executive programs. Dr. Pollard's research has been published in journals such as MIS Quarterly and Journal of Management Information Systems. She is the co-author of Application Performance Management in the Digital Enterprise and has consulted to numerous large companies worldwide.
Gregory Wood is a Professor of Marketing and Information Systems at Canisius University, where he has held several teaching and administrative leadership positions, including department chair, associate dean, and founder and co-director of the Integrated Marketing Communications program. Dr. Wood has received teaching awards for his innovative and engaging teaching methods at the undergraduate and graduate (MBA) levels and is an active consultant to numerous businesses and NFP organizations.
作者簡介(中文翻譯)
Efraim Turban 是加州州立大學長灘分校的資訊系統名譽教授。之前，他是伊利諾伊州東部大學的商業傑出教授。作為美國人工智慧協會的成員，Turban 博士已出版十五本有關人工智慧和資訊技術的書籍，並擔任多本期刊的編輯委員會成員。他被認為是全球在計算機技術應用於商業和財務決策方面最具生產力的研究者之一。
Carol Pollard 是阿巴拉契亞州立大學的管理資訊系統與供應鏈管理名譽教授。她在四個國家擔任過學術職位，擁有豐富的經驗，開發、實施和教授創新的本科、研究生及高管課程。Pollard 博士的研究已發表於《MIS Quarterly》和《Journal of Management Information Systems》等期刊。她是《數位企業中的應用性能管理》的共同作者，並為全球多家大型公司提供諮詢服務。
Gregory Wood 是卡尼修斯大學的行銷與資訊系統教授，曾擔任多個教學和行政領導職位，包括系主任、副院長，以及整合行銷傳播計畫的創始人和共同主任。Wood 博士因其創新且引人入勝的教學方法在本科和研究生（MBA）層級獲得教學獎項，並積極為多家企業和非營利組織提供諮詢服務。
目錄大綱
CHAPTER 1: Harnessing the Power of Digital Transformation
CHAPTER 2: Information Systems, IT Infrastructure, and the Cloud Introduction
CHAPTER 3: Data Management, Knowledge Management, and Data Governance
CHAPTER 4: Networks, the Internet of Things (IoT), and Mobile Computing
CHAPTER 5: Data Privacy and Cyber Security
CHAPTER 6: Business Intelligence, Data Science, and Data Analytics
CHAPTER 7: The World Wide Web and Social Media
CHAPTER 8: E-commerce, Mobile Commerce, Social Commerce, and Retail Technology
CHAPTER 9: Functional Business Systems
CHAPTER 10: Enterprise Systems
CHAPTER 11: Artificial Intelligence, Generative AI, Robotics, and Beyond
CHAPTER 12: IT Strategy, Sourcing, and Strategic Technology Trends
CHAPTER 13: Systems Development and Project, Program, and Portfolio Management
CHAPTER 14: Ethics and Local and Global Sustainability
目錄大綱(中文翻譯)
CHAPTER 1: Harnessing the Power of Digital Transformation
CHAPTER 2: Information Systems, IT Infrastructure, and the Cloud Introduction
CHAPTER 3: Data Management, Knowledge Management, and Data Governance
CHAPTER 4: Networks, the Internet of Things (IoT), and Mobile Computing
CHAPTER 5: Data Privacy and Cyber Security
CHAPTER 6: Business Intelligence, Data Science, and Data Analytics
CHAPTER 7: The World Wide Web and Social Media
CHAPTER 8: E-commerce, Mobile Commerce, Social Commerce, and Retail Technology
CHAPTER 9: Functional Business Systems
CHAPTER 10: Enterprise Systems
CHAPTER 11: Artificial Intelligence, Generative AI, Robotics, and Beyond
CHAPTER 12: IT Strategy, Sourcing, and Strategic Technology Trends
CHAPTER 13: Systems Development and Project, Program, and Portfolio Management
CHAPTER 14: Ethics and Local and Global Sustainability
