Leading the Sustainable Business Transformation: A Playbook from IMD
暫譯: 引領可持續商業轉型：IMD 實用手冊

Binder, Julia, Haanaes, Knut

Leading the Sustainable Business Transformation: A Playbook from IMD
  • 出版商: Wiley
  • 出版日期: 2024-12-16
  • 售價: $1,870
  • 貴賓價: 9.5 折 $1,777
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1394314078
  • ISBN-13: 9781394314072
  • 相關分類: 管理與領導 Management-leadership

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Complete playbook to plan, execute, and showcase corporate sustainability initiatives

Based on extensive research conducted in the past several years at the International Institute for Management Development in Switzerland (IMD), Leading the Sustainable Business Transformation: A Playbook from IMD helps readers understand why sustainability matters, what it involves, how it fits with corporate strategy and how to implement it according to the specifics of their companies. This playbook emphasises both strategic and organisational work, delivering a framework to generate solid financial returns without depleting the world's natural and social wealth.

With detailed case studies and quotations from executives to provide context, this book explores topics including:

  • How social and environmental sustainability initiatives sharply differ from the much-criticised Environmental, Social, and Governance (ESG) framework
  • Barriers to change based on gaps in organisational capacity and how to overcome them
  • Minimising risks, accelerating change and fostering innovation through AI powered by Big Data
  • Managing performance and measuring impact through new KPIs that utilise relevant metrics
  • Marketing strategies to showcase sustainability efforts in a way that resonates with consumers


Filled with actionable strategies to navigate the intersection of global impact and financial success with precision and purpose, Leading the Sustainable Business Transformation is an essential read for executives and business leaders seeking to transform their organisations for the better.

商品描述(中文翻譯)

完整的計畫手冊以規劃、執行和展示企業可持續性倡議

根據瑞士國際管理發展學院（IMD）在過去幾年進行的廣泛研究，引領可持續商業轉型：IMD的計畫手冊幫助讀者理解可持續性的重要性、其所涉及的內容、如何與企業策略相結合，以及如何根據公司特定情況進行實施。這本手冊強調戰略和組織工作，提供一個框架，以在不耗盡世界自然和社會財富的情況下產生穩健的財務回報。

本書通過詳細的案例研究和高管的引用來提供背景，探討的主題包括：


  • 社會和環境可持續性倡議與備受批評的環境、社會和治理（ESG）框架之間的顯著差異

  • 基於組織能力差距的變革障礙及其克服方法

  • 通過大數據驅動的人工智慧來最小化風險、加速變革和促進創新

  • 通過利用相關指標的新KPI來管理績效和衡量影響

  • 展示可持續性努力的行銷策略，以引起消費者的共鳴


充滿可行的策略，以精確和有目的地導航全球影響與財務成功的交集，引領可持續商業轉型是希望改善其組織的高管和商業領袖必讀的書籍。

作者簡介

Julia Binder is IMD Professor of Sustainable Innovation and Business Transformation. She is also a director at IMD's Center for Sustainable and Inclusive Business. Her work has been published in the Journal of Business Venturing and the Academy of Management Review.

Knut Haanaes is IMD Professor of Strategy and the Lundin Chair Professor of Sustainability. He is involved with IMD's partnership with the World Business Council for Sustainable Development. His work has been published in the Harvard Business Review.

作者簡介(中文翻譯)

Julia Binder 是 IMD 可持續創新與商業轉型的教授。她同時也是 IMD 可持續與包容性商業中心的主任。她的研究成果已發表於 Journal of Business Venturing 和 Academy of Management Review。

Knut Haanaes 是 IMD 策略教授及 Lundin 可持續性講座教授。他參與 IMD 與世界可持續發展商業理事會的合作。他的研究成果已發表於 Harvard Business Review。

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