Smart Finance: Leveraging AI for Enhanced Financial Planning and Analysis
暫譯: 智慧金融:利用AI提升財務規劃與分析

Martinez, Christian

  • 出版商: Wiley
  • 出版日期: 2026-06-09
  • 售價: $1,630
  • 貴賓價: 9.5$1,548
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1394369166
  • ISBN-13: 9781394369164
  • 相關分類: AI CodingPython
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Supercharge your financial planning and analysis with AI

Smart Finance: Leveraging AI for Enhanced Financial Planning and Analysis, by Christian Martinez, is an essential guide for finance professionals ready to harness AI's transformative capabilities. Martinez draws on his extensive experience as a finance executive responsible for implementing AI solutions in global enterprises to bring you a hands-on strategy guide for building new and exciting financial planning and analysis capabilities. You'll learn to deliver faster insights, tighter forecasts, and more focused recommendations while your competitors struggle to keep pace. You'll also discover how commercially available AI tools like ChatGPT, Python, and automation platforms can revolutionize every aspect of financial planning and analysis - from monthly closes to strategic decision-making.

The book provides a comprehensive roadmap through the four levels of analytics - descriptive, diagnostic, predictive, and prescriptive - showing you how AI can expand and enhance your professional offerings at each stage. Martinez demystifies complex technologies, explaining machine learning, large language models, and generative AI in practical terms that connect directly to daily finance work.

Instead of assuming an extensive technical or coding background, Smart Finance teaches you how to communicate effectively with AI tools through prompt engineering, showing you how to generate Python code without programming knowledge. It explains how to build automated workflows using code-based and no-code solutions. Along the way, you'll find real-world use cases drawn from the author's work with over 15000 professionals that highlight how you can apply the book's lessons in your own work, today.

Explore:

  • Master prompt engineering techniques specifically designed for financial planning, forecasting, and analysis workflows
  • Generate Python scripts through AI to automate data cleaning, report building, trend analysis, and forecasting without programming expertise
  • Build AI-enhanced dashboards and reports that deliver executive summaries, variance commentary, and diagnostic insights in minutes instead of hours
  • Implement predictive analytics using tools like Prophet and scikit-learn with AI-generated support to create accurate revenue, cost, and cash flow forecasts
  • Automate repetitive FP&A tasks using Power Query, n8n, Make, Zapier, and other workflow tools to dramatically reduce month-end cycles

Smart Finance is perfect for CFOs, financial analysts, FP&A managers, controllers, and finance executives interested in offering more agile, accurate, and forward-looking services. It's also a must-read for business leaders, data scientists, and AI enthusiasts interested in taking advantage of the extraordinary potential of artificial intelligence in financial applications. You'll find actionable capabilities to accelerate analysis, improve forecast accuracy, and elevate your strategic contribution to your clients and your company that will change the way you work, forever.

商品描述(中文翻譯)

用 AI 超充你的財務規劃與分析
智慧財務:利用 AI 增強財務規劃與分析,作者 Christian Martinez,是一本為準備利用 AI 轉型能力的財務專業人士所必備的指南。Martinez 根據他作為財務高管的豐富經驗,負責在全球企業中實施 AI 解決方案,為你提供一個實用的策略指南,以建立新的、令人興奮的財務規劃與分析能力。你將學會如何提供更快的洞察、更精確的預測和更具針對性的建議,而你的競爭對手則在努力跟上步伐。你還將發現商業上可用的 AI 工具,如 ChatGPT、Python 和自動化平台,如何徹底改變財務規劃與分析的每一個方面——從每月結算到戰略決策。

本書提供了一個全面的路線圖,涵蓋四個分析層級——描述性、診斷性、預測性和規範性,展示 AI 如何在每個階段擴展和增強你的專業服務。Martinez 將複雜的技術簡化,使用實際的術語解釋機器學習、大型語言模型和生成式 AI,這些術語與日常財務工作直接相關。

智慧財務 不假設讀者擁有廣泛的技術或編程背景,而是教你如何通過提示工程有效地與 AI 工具溝通,展示如何在沒有編程知識的情況下生成 Python 代碼。它解釋了如何使用基於代碼和無代碼的解決方案構建自動化工作流程。在此過程中,你將找到來自作者與超過 15000 名專業人士合作的真實案例,突顯如何將書中的教訓應用到你自己的工作中。

探索:


  • 掌握專為財務規劃、預測和分析工作流程設計的提示工程技術

  • 通過 AI 生成 Python 腳本,自動化數據清理、報告生成、趨勢分析和預測,而無需編程專業知識

  • 構建 AI 增強的儀表板和報告,能在幾分鐘內提供高管摘要、差異評論和診斷洞察,而不是幾小時

  • 使用像 Prophet 和 scikit-learn 這樣的工具實施預測分析,並獲得 AI 生成的支持,以創建準確的收入、成本和現金流預測

  • 使用 Power Query、n8n、Make、Zapier 和其他工作流程工具自動化重複的 FP&A 任務,顯著減少月末周期

智慧財務 非常適合 CFO、財務分析師、FP&A 經理、控制人和對提供更靈活、準確和前瞻性服務感興趣的財務高管。它也是商業領袖、數據科學家和對利用人工智慧在財務應用中巨大潛力感興趣的 AI 愛好者的必讀書籍。你將找到可行的能力來加速分析、提高預測準確性,並提升你對客戶和公司的戰略貢獻,這將永遠改變你的工作方式。

作者簡介

CHRISTIAN MARTINEZ is Senior Manager of Finance Transformation at Kraft Heinz, where he defines and drives global finance analytics strategy. A trusted voice among senior finance leaders and CFOs with 45,000 LinkedIn followers, Martinez has trained over 15,000 professionals through LinkedIn Learning courses on AI and finance topics. He was named to Accounts Daily's 30 under 30 in Finance & Accounting and was a finalist for Young Leaders in Finance Australia's Entrepreneur of the Year. Martinez speaks frequently at major conferences including World Summit AI and the World Finance Forum.

作者簡介(中文翻譯)

克里斯蒂安·馬丁內斯是卡夫亨氏(Kraft Heinz)財務轉型的高級經理,負責定義和推動全球財務分析策略。作為高級財務領導者和首席財務官(CFO)之間值得信賴的聲音,馬丁內斯在LinkedIn上擁有45,000名追隨者,並通過LinkedIn Learning的課程培訓了超過15,000名專業人士,內容涵蓋人工智慧(AI)和財務主題。他被《Accounts Daily》評選為財務與會計領域的30位30歲以下精英,並曾入圍澳大利亞金融青年領袖的年度企業家獎。馬丁內斯經常在包括世界人工智慧峰會(World Summit AI)和世界金融論壇(World Finance Forum)等主要會議上發言。

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