Invent Now: The Next Leap in Moonshots
暫譯: 現在發明：下一個月球計畫的飛躍

Decoding how moonshots are built and who gets to build them

Moonshots have defined one way of shaping the future--self-driving cars, space exploration, and AI at planetary scale. The ambition has been extraordinary. But what if we haven't been ambitious enough?

In Invent Now: The Next Leap in Moonshots, Dr. Salima Bhimani--Alphabet's former Chief Strategist for Responsible Technology, Business, and Leaders of the Other Bet Companies--reveals how the most transformative moonshots begin as hidden opportunities inside stalled systems, misaligned markets, and overlooked economic terrain.

Drawing on firsthand experience inside Alphabet's moonshot portfolio, with leaders at the Other Bets including Waymo, Wing, Google X, Deepmind and experience across complex global systems, Bhimani introduces the Third Space--a new operating lens for building moonshots capable of reshaping industries, activating new markets, and unlocking cascading value at multiple scales.

Through firsthand stories and untold lessons, the book introduces practices for bold experimentation and unlocking unprecedented solutions to unseen global needs and opportunities.

Readers will dive into the domain of moonshots and discover:

• New practices that activate the next generation of moonshots across sectors, societies, and previously underleveraged markets
• Insights from self-driving cars, drone delivery, and AI-driven health systems developed at Alphabet's moonshot companies
• Tools to be a moonshot leader that meets the complexity of world as opportunity
• Shaping global ecosystem level solutions with technology as a partner

Invent Now orients readers for the kind of audacity it takes to build global moonshots now and in the coming decades. This is not a playbook for building an app or incremental product. It is an orientation for ecosystem-level moonshots--ambitions that rewire flows of value, opportunity, and wealth across systems.

Written for anyone ready to build the future with technology, including people who never thought they could, inventors and creatives, technologists seeking to expand their impact, entrepreneurs moving from insight to building, and leaders across sectors. It is a book for those who are done playing within inherited logics and are ready to architect the next leap.