Pro SQL Server 2008 Analytics: Delivering Sales and Marketing Dashboards

Brian Paulen, Jeff Finken

  • 出版商: Apress
  • 出版日期: 2009-05-28
  • 售價: $1,790
  • 貴賓價: 9.5$1,701
  • 語言: 英文
  • 頁數: 300
  • 裝訂: Paperback
  • ISBN: 1430219289
  • ISBN-13: 9781430219286
  • 相關分類: MSSQLSQL行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.

The book begins by addressing the many misconceptions that surround the use of Key Performance Indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.

The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft’s BI tools, and gives detailed examples of successful dashboard implementations.


What you’ll learn

  • The key functional and technical components of a successful report/dashboard implementation
  • What Microsoft tools are provided both within and without SQL Server 2008 to help you achieve an integrated solution
  • How to determine whether your performance indicators are correct for your business and how to roll them out to your organization in an effective way

Who is this book for

This book is for entrepreneurs, technologists, and developers who want to bring clear–cut, reliable reporting into their organization. No prior experience of building analytics and reporting dashboards is required, but basic familiarity with SQL Server 2008 is assumed.

About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.

商品描述(中文翻譯)

《Pro SQL Server 2008 Analytics》提供了使用SQL Server 2008開發複雜且具有視覺吸引力的銷售和市場營銷儀表板所需的一切,並將這些儀表板與SharePoint、PerformancePoint和其他關鍵的Microsoft技術整合在一起。

本書首先解釋了關於關鍵績效指標(KPI)使用的許多誤解,並簡要概述了可以在Microsoft平台上結合使用的商業智能(BI)和報告工具,以幫助您產生所需的結果。

本書的重點是幫助您實施成功的商業智能項目。本文討論了許多所需的項目計劃組件,提供了與Microsoft的BI工具相關的概述和示例,並提供了成功儀表板實施的詳細示例。

您將學到什麼:
- 成功報告/儀表板實施的關鍵功能和技術組件
- Microsoft提供的SQL Server 2008內外的工具,以幫助您實現集成解決方案
- 如何確定您的績效指標是否適合您的業務,以及如何以有效的方式將其推廣給組織

本書適合對於希望在組織中引入明確、可靠的報告的企業家、技術人員和開發人員。不需要先前構建分析和報告儀表板的經驗,但需要基本熟悉SQL Server 2008。

關於Apress Pro系列:
Apress Pro系列書籍是實用的、專業的教程,可以幫助您在專業生涯中保持並提升您的技能。

您已經得到了工作,現在您需要在這個競爭激烈的時代中磨練您的技能。Apress Pro系列擴展了您在所需領域的技能和專業知識。掌握Pro系列書籍的內容,您將始終能夠在專業開發項目中完成工作。Apress Pro系列書籍由各自領域的專家撰寫,為您提供在專業編程生涯中可能遇到的問題的寶貴解決方案。