The Web Startup Success Guide (Paperback)

If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using Social Networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

What you’ll learn

• How to define the value your web app will deliver to its users
• Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
• Which web app pricing strategies work, and which don’t
• What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
• What services and web apps exist today to help your startup succeed
• How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed.

Who is this book for?

If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, The Web Startup Success Guide is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.

如果你心中有一個軟體初創公司的夢想，這本書將幫助你實現它。《網路初創成功指南》是你在這個經濟困難時期建立成功網路初創公司所需的一站式指南。它涵蓋了從制定戰略平台決策，選擇要建立的軟體類型，到了解並贏得天使投資和風險投資的遊戲，再到現代工具、應用程式和服務，可以縮短開發和行銷週期的時間，以及如何利用社交網絡（如Twitter和Facebook）創造真正的興奮並與真實客戶建立聯繫。

《網路初創成功指南》的作者Bob Walsh是《Micro-ISV: From Vision to Reality》的作者，他深入探討了今天建立成功且有利可圖的網路應用程式所面臨的定義、融資、社群建立、平台選擇和生產力挑戰。

你將學到以下內容：
- 如何定義你的網路應用程式對使用者的價值
- 如何透過社交媒體（從Twitter到Facebook，從YouTube到你自己的社交網絡）宣傳你的初創公司
- 哪些網路應用程式定價策略有效，哪些無效
- 除了傳統的商業結構，還有哪些選擇可以讓你在不涉及繁瑣法律程序的情況下啟動和運營你的初創公司
- 今天有哪些服務和網路應用程式可以幫助你的初創公司成功
- 如何為你的網路應用程式獲得有意義的線上報導

此外，書中還包含了與David Allen（《Getting Things Done》）、Rafe Needleman（CNET）、Marshall Kirkpatrick（ReadWriteWeb）、Guy Kawasaki（Garage Technology Ventures）、Dharmesh Shah（OnStartups, HubSpot）、Joel Spolsky（Fog Creek Software）、Eric Sink（SourceGear）、Pamela Slim（Escape from Cubicle Nation）和其他40位能夠幫助你的初創公司成功的人進行的訪談。

這本書適合以下人群閱讀：
- 如果你是一名軟體開發人員（網路、桌面或移動平台都可以），並且想要創建成功且有收入的網路業務，那麼《網路初創成功指南》適合你。
- 如果你只是對於如何從零開始創建網路業務感到好奇，這本書也是一個很好的選擇。