The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More
Mark Rollins
- 出版商: Apress
- 出版日期: 2013-07-25
- 售價: $1,640
- 貴賓價: 9.5 折 $1,558
- 語言: 英文
- 頁數: 168
- 裝訂: Paperback
- ISBN: 1430250070
- ISBN-13: 9781430250074
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相關分類:
Android、行銷/網路行銷 Marketing
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商品描述
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.
Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.
This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops―perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
商品描述(中文翻譯)
隨著Android平台的成功不斷增長但仍在演變中,為應用程式開發者帶來了第二波移動技術的“黃金熱”。Google Play和Amazon Appstore已成為當今應用程式開發者的第二大應用生態系統。儘管在應用程式數量上尚未達到iTunes的規模,但Google Play和Amazon Appstore擁有如此多的應用程式,以至於新應用程式在眾多競爭者中脫穎而出變得越來越困難。要實現消費者的認知和Android應用程式的銷售持久性,需要大量的組織和一些戰略規劃。
這本由Apress出版的新改版書籍《The Business of Android Apps Development, Second Edition》專為當今的Android應用程式開發者或應用程式開發公司而寫,告訴你如何在Android應用程式上賺錢的最新故事。這本書展示了如何將你的應用程式從構思轉變為設計、開發,再到在Google Play或Amazon Appstore上進行分發和行銷。
這本書逐步帶你了解成本效益高的行銷、公關和銷售技巧,這些技巧已被專業的Android應用程式創作者和獨立開發商證明是成功的——非常適合預算有限的獨立開發者。它甚至告訴你如何引起風險投資家的興趣,以及他們如何看待成功的應用程式與大多數平庸或不成功的Android應用程式之間的區別。無需任何先前的商業知識。這是你希望在推出第一個應用程式之前就讀過的書!