Web 2.0 and Beyond: Principles and Technologies (Hardcover)

Web 2.0 and Beyond: Principles and Technologies draws on the author’s iceberg model of Web 2.0, which places the social Web at the tip of the iceberg underpinned by a framework of technologies and ideas. The author incorporates research from a range of areas, including business, economics, information science, law, media studies, psychology, social informatics and sociology. This multidisciplinary perspective illustrates not only the wide implications of computing but also how other areas interpret what computer science is doing.

After an introductory chapter, the book is divided into three sections. The first one discusses the underlying ideas and principles, including user-generated content, the architecture of participation, data on an epic scale, harnessing the power of the crowd, openness and the network effect and Web topology. The second section chronologically covers the main types of Web 2.0 services—blogs, wikis, social networks, media sharing sites, social bookmarking and microblogging. Each chapter in this section looks at how the service is used, how it was developed and the technology involved, important research themes and findings from the literature. The final section presents the technologies and standards that underpin the operation of Web 2.0 and goes beyond this to explore such topics as the Semantic Web, cloud computing and Web Science.

Suitable for nonexperts, students and computer scientists, this book provides an accessible and engaging explanation of Web 2.0 and its wider context yet is still grounded in the rigour of computer science. It takes readers through all aspects of Web 2.0, from the development of technologies to current services.

《Web 2.0與未來：原則與技術》利用作者的冰山模型，將社交網絡置於技術和理念框架的頂端。作者整合了商業、經濟學、資訊科學、法律、媒體研究、心理學、社會資訊學和社會學等多個領域的研究。這種跨學科的觀點不僅展示了計算的廣泛影響，還展示了其他領域如何解釋計算機科學的發展。

在簡介章節之後，本書分為三個部分。第一部分討論了基本理念和原則，包括使用者生成的內容、參與架構、大規模數據、群眾力量的利用、開放性和網絡效應以及網絡拓撲。第二部分按時間順序介紹了主要的Web 2.0服務，包括博客、維基、社交網絡、媒體分享網站、社交書籤和微博。本部分的每一章節都介紹了服務的使用方式、開發過程、相關技術、重要的研究主題和文獻中的發現。最後一部分介紹了支撐Web 2.0運作的技術和標準，並探討了語義網、雲計算和Web科學等主題。

本書適合非專家、學生和計算機科學家閱讀，提供了對Web 2.0及其廣泛背景的易於理解和引人入勝的解釋，同時仍然保持了計算機科學的嚴謹性。它將讀者引導遍歷Web 2.0的各個方面，從技術的發展到當前的服務。